Challenges of Social Business in Sports Places and Clubs
Subject Areas : Innovation in Sports Management
Siavash Mohamadyan
1
,
korosh veisi
2
,
Mahboub Sheikhalizadeh
3
,
MAHDI BASHIRI
4
1 - Ph.D Student of sport management, Department of physical Education, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
2 - Asistant proffesor of sport management, Department of physical Education, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
3 - Assistant Professor, Department of Physical Education and Sport Sciences, Ahar Branch, Islamic Azad University, Ahar, Iran
4 - Associate Professor, Azarbaijan Shahid Madani University, Tabriz, Iran
Keywords: : Social business, Social business components, Social business challenges, Sports Places and clubs,
Abstract :
Background: In the direction of the rapid expansion of the social network and the popularity of the Amazon Rose, there is a way to find an effective and effective social media and to share information in a new way from electronic commerce. Social business, despite its increasing advantages in the opinion of the people and its opinions, may not include any dangers of strength and possibly severe problems that may arise in the direction of its direction.
Purpose: The goal of this present study is that it is present in the challenges of social commerce in the most important places and businesses in Iran.
Research Method: In this study, with in-depth investigation, research and interviews with the target community, including professors of sports management and marketing and experts in the field of sports management, senior managers of sports and youth departments, managers of sports Places and clubs, and managers of sports marketing. Who had the desire and rich experience in the field of research and using the qualitative data approach of the foundation to identify the effective components and existing challenges in the field of social business of Sports places and clubs.
Findings: According to the analysis and review of the conducted interviews, the components affecting social commerce in sports Places and clubs were identified and according to these components and the existing conditions of sports Places and clubs in Iran, the most important challenges of social commerce were identified. In sports places and clubs, in the form of 8 general categories of data control in social networks, managers' attitude towards virtual space, promoting online shopping, building trust in the services and products provided, security and guarantee, advertising, supporting factors and the following Technological constructions, each of which includes a number of sub-components, were presented.
Conclusion: creating trust in customers by sports Places and clubs by providing quality, standardized and guaranteed services and products and the accountability of the group and managers to the problems and issues encountered in the process of social business can increase customers and generate more income. For the collection and increase the satisfaction and as a result increase the loyalty of the customers towards the sports complex. Therefore, recognizing the existing challenges on this issue and trying to solve these challenges as best as possible has a significant impact on achieving the desired result by sports complexes.
