Identifying and explaining the strategies of maintaining sports benefactors in the construction of sports facilities
Subject Areas : Innovation in Sports Management
Esmaeil Deldadeh Mehraban
1
,
Zynalabedin Fallah
2
,
Taher Bahleke
3
,
Asra Askari
4
1 - Physical Education Department of Sports Management, Islamic Azad University, Gorgan Branch, Iran
2 - Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
3 - Assistant Professor, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
4 - Assistant Professor, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Keywords:
Abstract :
The aim of the research was to identify the strategies of maintaining sports charities with an emphasis on the construction of sports facilities. This research was descriptive-analytical and based on the research approach, it was an exploratory mix. The statistical population of the qualitative part consisted of experts in the field of attracting and retaining donors in sports, and purposeful sampling and 16 semi-structured interviews were conducted. People were selected as a statistical sample using the cluster-random method. In order to analyze the data in the qualitative part, conventional analysis method was used and in the quantitative phase of the research, structural equation modeling method was used. Based on the findings of the qualitative section, a total of 52 primary codes were created, and using these codes, a questionnaire on the maintenance strategies of sports benefactors consisting of 25 items was designed and tested in the quantitative section. After the exploratory factor analysis and identification of the constituent components of Yar Sport Donor retention strategies in the construction of sports facilities, structural equation modeling was used to determine the effects of the identified items and factors on Yar Sport Donor retention; The results of this research showed that the factors of education and research, support factors, encouragement and motivation, advertising and media, and organization of charity affairs can have an effect on the maintenance of sports benefactors as a strategy. The Ministry of Sports and Youth, by thinking together with other organizations in charge of charity affairs and taking into account the incentives and protective laws, can largely maintain sports donors to continue investing in the development of sports facilities.
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