Comparative approach to media literacy in developing countries

Subject Areas : Media Management

Seyed Gholamreza  Falsafi ¹ ((عهده دار مکاتبات و نویسنده مسئول)دانشجوی کارشناسی ارشد علوم ارتباطات اجتماعی دانشگاه آزاد اسلامی واحد تهران شرق،)

Received: 2013-10-18 Accepted : 2014-01-16 Published : 2015-05-22

Keywords: Media literacy, definition of media literacy, media literacy training, Britain, Canada, Japan, United States,

Abstract :

In the present era of information and communication revolution pervades geographical boundaries and dramatic changes hasbeen created in the global arena, media can be such a useful tool to help the modern man have desired life, ideals and fruitfulusing the latest scientific phenomena; furthermore, if the tool is used incorrectly or in bad faith can act as a devastating andcatastrophic force. To have audience will be able to protect themselves against media destructive consequences andchallenges in life alongside present plural media by enjoyment of well informed and actively media should create newliteracy that is called by the name of media literacy. Literacy media in addition to considerable ability in traditional literacythat is reading and writing skills creates the ability to analyze and evaluate messages and data transmission to others invarious formats and by different instruments in man. It also enables people to understand media work procedure and howmeaning it, i.e. the nature and purposes of media produced messages and effects and techniques of various media which makehim out of the mere consumerism and resist him against the damaging effects of the media.To clarify this issue, the study seeks to answer the question that what is approach of media literacy in developing countries?In this research, comparative study is used based on library and document method using information written resources,documents and valid scientific evidence needed to answer the research question were collected and presented. The author hastried to represent the approach of developed countries such as UK, Canada, Japan and the United States to promote medialiteracy in their communities.