The role of the national media in changing the culture of entrepreneurship in today's Iran

Subject Areas : Media Management

Ali Asghar Rahmati ¹ (Ph.D. Student, Department of Communication Sciences, Islamic Azad University, Science and Research Branch, Tehran, Iran.)
Ali Akbar Farhangi ² (Professor of Communication Science, Islamic Azad University, Science and Research Branch of Tehran, Iran.)

Received: 2017-02-22 Accepted : 2017-04-04 Published : 2017-11-22

Keywords: Culture, media, Entrepreneurship, Entrepreneurship Culture, national media,

Abstract :

The culture of entrepreneurship is considered by some scholars as "subculture." Insofar as it relates any study of it based on the interplay between cultural domains and influences on other domains of culture and society such as ethics, religion, values, and political, social, and social beliefs, and on the subculture of entrepreneurship Emphasize Meanwhile, media also have a significant impact on the promotion of entrepreneurship culture. Therefore, given the importance of the subject, this study examines the role of the national media in changing the culture of entrepreneurship in today's Iran. This research is applied in terms of purpose and descriptive-survey method. Sample size based on Morgan table size in the community is more than one million 386 people. In this research, considering the probability of a sample drop, a total of 600 questionnaires were distributed, of which 511 questionnaires were fully returned to the researcher. On the other hand, in order to determine the desired status and confirm the conceptual model of the research, 49 questionnaires were provided to experts and experts in the field of media and communication. The results of the research showed that, in terms of the case study, the television series Delnavazan in induction of the concept Entrepreneurship has worked in the environmental aspect, but in inducing the concept of entrepreneurship in the structural dimension, in the personality-behavioral dimension, it has been very weak in the religious-value dimension and in the educational and developmental dimension.