Investigating the Effect of Speech act on Communication Experience among Instagram Users

Subject Areas : Media Management

mahdiyeh bakhshi ¹ , sarvenaz torbati ²

1 - department of social communication, faculty of humanities, islamic azad university east tehran branch, tehran,iran
2 - department of social communications sciences, faculty of humanities, Islamic azad university east tehran branch, tehran, iran.

Received: 2018-06-28 Accepted : 2018-12-11 Published : 2019-11-22

Keywords: speech act, Instagram, communication experience,

Abstract :

Abstract This research was conducted under the title ‘ study of the influence of Instagram speech act on communication experience ‘ among and accessible users of Instagram in Tehran. This research to study the influence of Instagram speech act on our daily life communicative experience. Research method is survey. Data is gathered through questionnaire. Questionnaires were distributed among 384 randomly selected accessible and active of Instagram. The theoretical framework is inspired by theories of Ferdinand de Saussure, John Austin, John Searle and Michel Foucault. Research independent variable include Instagram speech act ( follow, share, like, comment ) and independent variable communication experience ( friendship, cordiality, understanding, and feedback ). Research hypotheses were tested by pearson technique. Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Keywords: speech act, Instagram, communication experience, real world, communication technologies.