Definition of mission and vision of media organizations. Case study: learning (amoozesh) Channel of Islamic republic of iran broadcasting

Subject Areas : Media Management

youseph norouzgendeshmin ¹ , Taher Roshandel ²

1 - کارشناس ارشد، رشته مدیریت رسانه، دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی، تهران، ایران،
2 - استاد گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

Received: 2017-01-31 Accepted : 2018-02-08 Published : 2019-02-20

Keywords: Key words : mission, Islamic republic of iran broadcasting, codifying and categorizing, vision, amozesh channel,

Abstract :

Definition of mission and vision of media organizations. Case study: learning(amozesh) Channel of Islamic republic of iran broadcasting Abstract Nowadays, if organizations pursue sustain growth and development, they have to consider the definition of mission and vision. Amozesh channel as a media organization take a great social responsibility and to meet its high goals and objectives needs to strategic planning which considers environmental fluctuation and complexity. The goal of this research is to define mission and vision of amozesh channel of Islamic republic of iran broadcasting as the first step of strategic planning. To achieve this goal , this research uses in-depth interviews with executives of media organizations and academics . these interviews had analyzed with codifying and categorizing of 240 meaningful sentence. Repeating codifying reduces these sentences to 120 relevant sentences. After that ,the analysis of these sentences resulted in 11 category for mission framework and 3 category for vision platform. Finally , this categories shaped the mission and the vision of Amozesh channel. Key words : mission, vision, amozesh channel, Islamic republic of iran broadcasting, codifying and categorizing Key words : mission, vision, amozesh channel, Islamic republic of iran broadcasting, codifying and categorizing, Islamic republic of iran broadcasting, codifying and categorizing