“Evaluating the theory of ‘‘diffusion of innovations’’ in respect to consumers’ time of adoption (electronics industry)”

Subject Areas : Futurology

H. Nikoomaram ¹ ( ندارد )
H. Nezakati Alizadeh ² ( ندارد )

Received: 2015-01-14 Accepted : 2015-01-14 Published : 2005-12-22

Keywords: Adoption, Diffusion, Innovators, Early Adopters, Early Majorities, Late Majorities, Laggards,

Abstract :

Aim of this research is evaluation of “Diffusion of Innovations Theory” in relation with Electronicsconsumers' adoption. To do so, a population of Iranian TV-set manufacturers is studied. Five majorcompanies, holding 95% of market share have been chosen. Selection of main variables has been based on acategorization by the Ministry of Mine and Industry in three groups of products (14", 21" and 29" TV-sets).Due to the confidential nature of data and to facilitate generalizing and deducing, all data have been coded.Tests and analyses relating to research hypothesis have been lead to this conclusion that distribution curve ofDiffusion of Innovations in Electronic Industry (TV-sets), like the global pattern, does follow the normalcurve. But categorizing various types of adopters does not follow a global pattern; distribution beneath thecurve (Adopters Classifications) shows following record:- Lack of innovators is observed.- Early adopters and laggards mark a level higher than normal.- Early majorities and late majorities show a level lower than the normal limit.