Explanation and leveling of factors affecting the pricing of coaches of the country's premier football league

Subject Areas : Sport Management

Hamidreza Salimi ¹ , Mohammad Rafati ² , Seyyed Mohammad Hossein Hosseini Ravesh ³ , Shahryar Kharazian ⁴

1 - Department of Physical Education, Ma.C., Islamic Azad University, Mashhad, Iran.
2 - Department of Public Management Group, Ma.C., Islamic Azad University, Mashhad, Iran
3 - Department of Public Management Group, Ma.C., Islamic Azad University, Mashhad, Iran
4 - Department of Public Management Group, Ma.C., Islamic Azad University, Mashhad, Iran

Received: 2025-01-18 Accepted : 2025-05-27 Published : 2025-06-19

Keywords: Human resource management, Success, Coaches, Pricing, Premier Football League,

Abstract :

Objective: The aim of the current research was to explain and stratify the factors affecting the pricing of coaches of the country's premier football league.

Methods: This research was applied in terms of nature and purpose, and descriptive and exploratory in terms of analysis method. In this research, a qualitative approach (semi-structured interviews of Glazer's approach) was used. The statistical population included professors of sports management, marketing and economics, presidents of the country's football teams, former and current presidents of the football federation, managers of sports clubs and program managers (agents). The sampling method was purposeful. In this section, a semi-structured interview was conducted with 14 experts until the data reached theoretical saturation. In the interpretative structural part of the questionnaire, 11 people completed it.

Results: The findings showed that 3 main themes (related to personality, success and special features) were identified in the form of 11 sub-themes and 66 open codes. Also, the findings of the interpretative structural modeling showed that the factors affecting the pricing of coaches of the Iranian premier football league are at 5 levels. In the first level of psychological factors, in the second level three components of style owner, adaptability and contextual factors, in the third level four components of media factors, media attractiveness, influence and authority and communication skills; In the fourth level, there are two components of sports scientific expertise and good background, and in the last level and the most important level in terms of the influence of the performance index.

Conclusions: In a general conclusion, it should be mentioned that there are many factors for coaches that are effective in their pricing, and the ranking of the components shows that the coach's performance will play the biggest role in the price.

References:

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