Designing the index model for compiling and evaluating the websites of Iran's private sports clubs
Subject Areas : Sport Management
1 - Corresponding author, Department of Sports Management, Kerman Branch, Islamic Azad University, Kerman, Iran.
Keywords: sports club, SEO, internet, website design.,
Abstract :
Objective: The purpose of this research is to design the index model for compiling and evaluating the websites of Iran's private sports clubs.
Methods: The research method is qualitative and with thematic analysis approach. The statistical population of this research is in two parts: library (articles, websites of private clubs in Iran, England, Germany and Spain) and field (interviews with experts such as university professors specialized in the field of sports media (doing at least two researches), there were sports club website design specialists (with experience of more than 5 club websites) and managers of private sports clubs (with experience of more than 5 years) who were selected by purposive sampling method. The tool is based on credibility. The legal and scientific sample, expert opinion and agreement between the proofreaders were evaluated and confirmed.
Results: The results of the analysis and interpretation of the expert interview showed that 9 main criteria (structure, usability, multimedia, reliability, performance, efficiency, content, SEO and miscellaneous features), 17 sub-criteria and 63 sub-criteria were identified for the design and evaluation model of sports club websites.
Conclusions: Therefore, the managers of private sports clubs should pay the most attention to improving the management system and improving the evaluation of their sports club websites in order to achieve proper career success in their business.
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