Religion and Consumption Behavior

Subject Areas : Quarterly Journal of Woman and Society

بیژن KHajeh Nori ¹ (استادیار بخش جامعه شناسی دانشگاه شیراز.)
S.E Mosavat ² (دانشجوی کارشناسی ارشد جامعهشناسی دانشگاه شیراز.)
مریم Moazeni ³ (دانشجوی کارشناسی ارشد پیام نور مشهد)

Received: 2015-12-15 Accepted : 2015-12-15 Published : 2012-09-22

Keywords: Women, Attitude, value, Consumption, Religion,

Abstract :

The way of consumption of goods and available services in the society and their consumption amount has been, and still is one of the societies concerns in both aspects of economic and values. In societies based on Islamic values, uncontrolled consumptions and what is called splurge and dissipation is considered as a major economic issues. This study aims to explore the consumption behavior of households living in Shiraz with a sociological approach. Theoretical the framework was designed and chosen based on the Ajzen model. Data was collected from a sample of 383 married women living in the city of Shiraz by a researcher-made questionnaire. The sampling method was clustered. Multiple regression technique and Path analysis was used in order to interpret the data. Results showed that different aspects of religiosity (ritual, experiential, sequential and cognitive) had a significant negative correlation with the attitude towards consumption. In another aspect, the attitude towards consumption has a significant positive relation with the consumer behavior.  

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