Identifying Sports Entrepreneurship Opportunities (Case Study: Sports Venues)
tagi Ashouri
1
(
PhD in Sports Management, Faculty of Physical Education and Sports Sciences, Mazandaran University, Babolsar, Iran.
)
Morteza Dousti
2
(
Associate Professor of Sports Management, Faculty of Physical Education and Sport Sciences, University of Mazandaran, Babolsar, Iran.
)
Seyyed Mohammadhossein Razavi
3
(
Professor of Sports Management, Faculty of Physical Education and Sports Sciences, Mazandaran University, Babolsar, Iran
)
Abolhassan Hosseini
4
(
Associate Professor of Sports Management, Faculty of Economics and Administrative Sciences, Mazandaran University, Babolsar, Iran
)
Keywords: Entrepreneurship opportunities, sports entrepreneurship, sports venues, sports entrepreneurs.,
Abstract :
In today's life, sport has an irreplaceable role and this growing interest due to the emergence of new sports, raising public awareness about the health and benefits of physical activity for all age groups and increasing media focus on sporting events. it's increasing. The research is to identify entrepreneurial opportunities in sports tourism (case study: sports venues). For the analysis of the present study, a qualitative and quantitative method was used, which were collected during a semi-structured interview and a questionnaire. Data analysis Verification of confirmatory factor analysis and structural equation modeling by partial least squares method with statistical software "Smart PLS (3)" and "SPSS". The results show that entrepreneurial opportunities in sports venues have a health (public), championship and professional approach. Therefore, in order to build, develop sports venues and attract the attention of the public, which are signs of sports development, it is recommended: Public and private investors in line with social, organizational and economic goals to meet the needs of the audience, use these opportunities.The importance and priority of the dimensions of entrepreneurial opportunities in sports venues are as follows: 1. Activities of sports venues, 2. Residence and welfare, 3. Types of sports venues, 4. Pre-construction and construction stages of venues, respectively. The fit of the research model is equal to (GOF = 0.667). Conclusion Entrepreneurial opportunities Sports venues have a (public), heroic and professional approach to health. Therefore, in order to build, develop sports venues and attract the attention of the public, which are signs of sports development, it is recommended: Public and private investors in line with social, organizational and economic goals to meet the needs of the audience, use these opportunities
