Strategic planning for the development of the tourism industry with an analytical approach to cross-cutting effects and objectives - actors(Case study: Yasuj city)

mohamad mehdi hasanzadeh ¹ ( payam noor university )
bizhan dadras ² ( عضوعلمی )
esmaeel ali akbari ³ ( payamnoor university )
mohsen saghaii ⁴ ( payam noor university )

Submited date : 2021-09-12 Accepted date : 2022-03-05

Keywords: Strategic Planning, Tourism, Yasuj city, analytical approach to actors' goals,

Abstract :

The main purpose of this study is to formulate strategic planning for sustainable tourism development with a future research approach in Yasuj. The statistical population of the study is all managers, experts and specialists in the field of tourism and futures research; Sampling method and design will be purposeful sampling; And the statistical sample of the research will consist of 25 experts in the field related to tourism and nature tourism. Collecting data and information required in this study, a combination of different methods including Delphi method (panel of experts) and brainstorming (mental motivation) and analyzing the required data and information based on structural and futures research method (including MICMAC software) and Is a MACTOR.
The results of the study show that from 55 identified indicators to study and their role in the development of sustainable tourism industry in Yasuj, 15 indicators were extracted as the foundation and main and key basis for sustainable tourism development in Yasuj. Therefore, these hybrid propellants, which show their ability to affect the whole system, include the development of nature tourism with numerical weight (8.84), credits of tourism and cultural heritage (9.91), development of political and security stability in the drawer (5.66), neighbors. South Persian Gulf (2.65), Health Town (3.7), Branding (6.72), Emotional Experiences of Tourists (Happiness, Love and Surprise) (3.01), Eco Museum (6.54), Private Sector (4.90), construction of local markets (6.90), display and appearance of urban bodies (9.20), design of tourist routes (2.14), development of infrastructure and Internet-based technologies (6.54), transportation network Regional (6.37) and comprehensive tourism plan (8.14). Also, in order to investigate the effectiveness of actors and to investigate the relationship between their convergence and divergence, the ground for improvement and development of Yasuj tourism industry was identified as 13 actors at the provincial level, 4 actors at the macro level and 2 actors at the intermediate scale.