Estimation of Economic-resort Valuation of Khafr Waterfall and Recreational area by Determining Effective Factors on Willingness to pay by Using CVM

Subject Areas : Regional Planning

سید نعمت اله موسوی ¹ (دانشیار اقتصاد کشاورزی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران)

Received: 2015-02-27 Accepted : 2015-06-13 Published : 2015-05-22

Keywords: Willingness, Logit Model, Ecotourism value, Conditional value, Khafr,

Abstract :

     Recreational programs, implementation of various environmental projects and also to create a diverse variety of recreational centers for people is one of the most important issues at the macro-level and regional management in each country. The waterfall and recreational grounds of Khfar district is one of important eco-tourist and geo-tourist attractions of Fars province. Therefore, this study is valuable to anticipate the needs and deficiencies of this region that leads to its tourism development. The purpose of this study refers to estimate the eco-tourist value of this waterfall and recreational grounds by using valued conditional method. For investigating the factors affected the amount tends of individuals for paying any money, the maximally estimated logit model was used. The required data were collected via the completion of the questionnaire and face-to-face interviews with 226 visitors from the mentioned area.The results showed that 75 percent of visitors are willing to pay any money for visiting the waterfall. Also, variables such as age, household size, education level, environmental interests, and income have significant effect on the probability of willingness of visitors to pay money. But, sex and distance variables did not have any significant meaning. . Average willingness to pay is  6758.8 Rials and eco-tourism value of waterfall and recreational ground of Khafr were estimated 540704000 Rials annually.

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