Study and analysis of the status of creative tourism in Zahedan

Subject Areas : Regional Planning

Javad bazrafshan ¹ (Director of Department of Geography and Human Planning / University of Sistan and Baluchestan)
ali bameri ² (university sistan and baluchestan)

Received: 2017-11-07 Accepted : 2018-08-22 Published : 2018-09-23

Keywords: Creativity, Creative tourism, Zahedan City,

Abstract :

In today's world, the trend of tourism from a massive to individualist patterns has changed, and tourists have become more flexible and meaningful experiences. Creative tourism is a new topic of tourism and major role in the development of tourism. Creative tourism is a kind of tourism in which more attention is paid to tangible heritage than to the intangible heritage. In this regard, the present article to evaluation and analysis of creative tourism in Zahedan. The research method is descriptive-analytic and its type is applied-developmental. Information was collected in both documents and surveys (questionnaires and interviews). The statistical population of the research is the population of Zahedan is 592968 people and using the Cochran formula, the sample size is 324 people and Data were analyzed using factor analysis and Pearson correlation test using SPSS software. The analytical results show that 39 initial creative tourism variables in this study were divided into eight factors: business internal processes, creative marketing, aesthetics, facilities, software, education, symbol and cost-benefit and compositional income. The results of factor analysis indicate that the first factor alone explains the 25.944% of the variance, and the second factor is 13.204%, the third factor is 5.016%, the fourth factor is 5.857%, the fifth factor is 4.841 percent, factor six, 4.537 percent, factor 7, 3.764 percent, and factor eighth 3.393 percent of variance. Also, according to the results of the Pearson test, there is a high correlation between creative tourism and indicators (financial, tourism, business processes, learning, and growth), which.

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