The Role of Cognitive Memory in Large-scale Shopping Malls (Case Studies: Iran Mall and Dubai Mall)
Haniehsadat Eftekhari
1
(
دانشجوی معماری، گروه معماری، واحد امارات متحده عربی، دانشگاه آزاد اسلامی، دبی، امارات متحدهی عربی
)
کاوه بذرافکن
2
(
گروه معماری، دانشکده هنر و شهرسازی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران
)
Homa Irani Behbahani
3
(
Department of Architectural,,College of Architecture and Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran. Department of Environment Planing, School of Environment,University of Tehran, Tehran, Iran
)
Keywords: Architecture, space exploration, cognitive science, behavioral mapping, cognitive mapping.,
Abstract :
Dealing with space or space research is one of the areas whose achievements can change the Design of space and its experience. In this regard, this research seeks to interpret the role of Cognitive memory from the perspective of cognitive science in dealing with the spatial system and the sign system in the event-ability of large-scale spaces. The methodology of this research Is qualitative and descriptive in an interpretive device, and using behavioral and cognitive Mapping techniques, experimental data of space users in two commercial centers in Tehran and Dubai. Understanding and interpreting the experience of the users from the examples showed that both Systems have different applications and effects on the event-ability of the space. The ratio of the spatial system in event receptivity is greater than that of the sign system, and the contribution of the sign system in navigation, memorization and recall of space is greater in human memory.
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