Designing a Model of Entrepreneurship Development in the Field of Indigenous Cultural Industries of Iran Based on the Grounded Theory

Subject Areas : Strategic Management Researches

elahe farshbaf haghroo ¹ , ali akbar ² , Seyed Reza Salehi Amiri ³ , seyed jamaledin tabibi ⁴

1 - PhD student, Department of Cultural Management and Planning, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Assistant Professor, Department of Cultural Management and Planning, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Cultural Management and Planning, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Professor of Health Services Management Department, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Received: 2022-12-19 Accepted : 2023-03-04 Published : 2023-06-20

Keywords: entrepreneurship, entrepreneurship development, : model, Indigenous Cultural Industries of Iran,

Abstract :

The current research was conducted with the aim of providing a model of entrepreneurship development in the field of indigenous cultural industries of Iran. This research is practical in terms of purpose; In terms of data, the exploratory mix; And in terms of implementation, it is based on systematic grounded theory and cross-sectional survey. The statistical population of the quantitative stage was all the senior and middle managers of the fields of cultural management in government and non-profit offices and institutions in Tehran, numbering 2830 people. Determining the sample size was done through the Morgan and Karjesi table and 341 people were selected as a sample. Then sampling was done using the available method. The tools used were semi-structured interviews and questionnaires. Qualitative data analysis was done by coding method and exploratory factor analysis and confirmatory factor analysis were used to analyze quantitative data. Also, Data analysis in the quantitative stage confirmed the findings of the qualitative part and the model of entrepreneurship development in the field of indigenous cultural industries of Iran was designed with 6 dimensions, 21 components and 122 indicators. Based on this, the underlying factors of the entrepreneurial development model in the field of indigenous cultural industries of Iran include supporting factors and environmental factors; causal factors including individual factors, structural factors, legal factors and financial factors; Intervening factors include financial variables, management system, technology; The strategies included cultural management and planning, entrepreneurial leadership, policy making, commercialization, and economic strategy, and finally, the outcomes included the country's growth and development, development of environmental opportunities, economic function, welfare and social dynamics, and structural improvement.

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