The Impact of Participative Strategic Planning, Strategic Flexibility and Change-Oriented Organizational Citizenship Behavior on Strategy Implementation
Subject Areas : Strategic Management ResearchesMehdi Ebrahimi Nejad 1 , bahram jabarzadeh carbasi 2
1 - Associate Professor of Management and Economics, Shahid Bahonar University of Kerman (Corresponding Author)
2 - PhD student in Business Management, Allameh Tabatabai University, Tehran
Keywords: Strategy Implementation, Participative Strategic Planning, Strategic Flexibility, Change-Oriented Organizational Citizenship Behavior, Kerman Industrial Zone,
Abstract :
By increasing the level of environmental change, strategic planning and it’s correct and accurate implementation considered by the researchers, as a useful solution for maintaining competitive position and continuing the life of the organization. According to the belief of many experts, planning and successful implementation of strategies requires the participation of all levels of the organization so that without their cooperation achieving this goal will face with numerous challenges. On the other hand, strategic flexibility and change-oriented organizational citizenship behavior are among the factors that play a significant role in strategy implementation. Accordingly, the purpose of this paper is to examine the effect of participative strategic planning, change-oriented organizational citizenship behavior, and strategic flexibility on the implementation of strategy in the small and medium sized industries. The research is a survey and the statistic sample is 243 employees and executives working in companies based in Kerman industrial areas and questionnaire was used for data collection. For data analysis, structural equation modeling method and AMOS software were used. Findings indicate that the participative strategic planning has a significant positive impact on strategic flexibility, change-oriented organizational citizenship behavior and strategy implementation. Findings also showed that strategic flexibility and change-oriented organizational citizenship behavior can lead to successful implementation of the strategy
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