Presenting a model of the effect of media literacy, lifestyle on social identity with emphasis on social change Case study: Sports organizations of the country

Subject Areas : Social Evolutions

hamidreza  abbasimoghadam ¹ (PhD student in Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.)
mohamadreza  esmaili ² (Associate Professor, Faculty of Physical Education and Sports Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
Tayebeh Sadat  zargar ³ (Assistant Professor, Department of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.)

Received: 2021-10-24 Accepted : 2022-06-02 Published : 2022-05-22

Keywords: lifestyle, media literacy, social change, Social identity, Sports organizations,

Abstract :

The purpose of this study is to present a model of the impact of lifestyle and media literacy on social identity in sports organizations. The present research is applied research in terms of purpose and in terms of cross-sectional time and in terms of data collection in a descriptive-correlational manner. 384 employees of the General Departments of Sports and Youth of the whole country using cluster sampling method to the questions of Saffarinia Social Identity Questionnaire (2011), Philosophical Media Literacy Questionnaire (2014) and also the Lifestyle Questionnaire (QSL) Lali et al. 1391) responded voluntarily. Pearson correlation and path analysis tests and finally to provide a suitable model of structural equation modeling (SEM) using SPSS 21 and LISRL software at the level of 0.05. The results showed media literacy and active lifestyle on identity. The social model of individuals is effective and causes social changes in them and finally the research model has a sufficient fit (RMSEA = 0.09) and also the fit indices of GFI, CFI and NFI were 0.95, 0.98 and 0.92, respectively. Therefore, human health and spiritual excellence is one of the most important factors affecting the health of human societies. Active lifestyle and media literacy cause such a situation in the social identity of employees of organizations, so sports organizations can be encouraged to change employees in changing lifestyle and media literacy.