Analysis of the Impact of Business External Environment Components on Manufacturing-Commercial Performance of Industrial Units in Ardabil Province

Subject Areas : ‌Family

Ali Nazari sheikh Ahmad ¹ , fathi soroush ² , Mostafa Azkia ³

1 - PhD student in Economic Sociology and Development, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor, Department of Sociology, West Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Professor, Department of Sociology, University of Tehran, Iran

Received: 2021-01-02 Accepted : 2021-03-08 Published : 2021-02-19

Keywords: Business, cultural environment, production-commercial performance, industrial units,

Abstract :

the external business environment is composed of numerous external elements outside the organization and generally business managers are incapable of fully recognizing and exercising control over them. However, this environment and its components influence the decisions of business managers and their performance. In this study, an attempt was made to investigate the effect of the components of the business external environment on the performance of industrial units in Ardabil province. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study was all managers of industrial units in Ardabil province. The minimum sample size for completing the questionnaires of this research was 184 entrepreneurs and was randomly selected and the questionnaire was distributed among them. The validity of the research instrument was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and SMART PLS software using descriptive statistics and structural equation modeling. Findings showed that the business external environment has a significant and positive effect on the production-commercial performance of industrial units. Also, the research findings indicated that the components of political and legal environment, economic environment, cultural and social environment and technological environment have a significant effect on the productive-commercial performance of industrial units.