Presenting an Investment Decision Model and Solving The Problem of Emotional Behavior of Novice Investors in Tehran Stock Exchange

Subject Areas :

moslem  moradzadeh ¹ (Department of Financial Management. Faculty of Management and Economics, Sistan and Baluchestan University, Zahedan, Iran)
baqer  kord ² (Department of Public Administration, Faculty of Management and Economics, Sistan and Baluchestan University, Zahedan, Iran)
mohammad  ghasemi ³ (Department of Public Administration, Faculty of Management and Economics, Sistan and Baluchestan University, Zahedan, Iran)
nour mohammad  yaghoubi ⁴ (Department of Public Administration, Faculty of Management and Economics, Sistan and Baluchestan University, Zahedan, Iran)
behzad  rigi koteh ⁵ (Department of Clinical Psychology, School of Medicine, Zahedan University of Medical Sciences, Zahedan, Iran)

Received: 2024-04-21 Accepted : 2024-06-01 Published : 2024-07-02

Keywords: Emotional Behavior, Emotions, Behavioral Finance, Decision Making,

Abstract :

The Behavioral Finance Affairs Are Related to Investors' Spirit and Its Role in Financial Decisions. We Know that Humans Have Feelings That Can Affect Their Decisions. Such Decisions are Commonly Inefficient and Unreasonable and Can Result in Some Damages and Disasters in Stock Markets.The Present Study Is Aimed to Present an Appropriate Model for Bridling The Emotional Behaviors of The New Investors in Tehran Stock Exchange. In This Study, The Grounded Theory Is Used for Answering The Questions. This Study is Conducted Based on The Theoretical Sampling Introduced by Strauss and Corbin (2008). In The Sample Group, 12 Semi-Structured Interviews Were Conducted with Managers, Traders, and Instructors of Financial Institutions. The Obtained Results Indicated 230 Primary Codes, Which Were Classified Into 21 Main Categories. Education And Culture-Creation, Planned and Organized Offering, Capital Management, Innovation and Structural Factors, Rules, Regulations, and Punishments, and Economic and Political Factors Are The Identified Strategies That in The Case of Being Prioritized by Organizations, Financial Institutions, and New Investors, Then We Can Expect Reduction in The Investors' Emotional Behaviors.