Investigating the strategic success factors of home business with a structural-interpretive modeling approach

Subject Areas : business management

منیژه  صفایی ¹ (Department of Entrepreneurship,، Qazvin Branch،Islamic Azad University,Qazvin، Iran)
mir ali  syed nagavi ² (Department of Human Resource Management ، , Allameh Tabatabai University, Tehran, Iran)
mohamad javad  kameli ³ (Deartment of Human Resource Management, Amin University of Law Enforcement Sciences , Tehran, Iran)

Received: 2020-10-19 Accepted : 2021-01-09 Published : 2021-03-21

Keywords: entrepreneurship, ", " strategic factors, ", " home businesses,

Abstract :

Nowday, the importance of entrepreneurs and start-ups in the development of national and regional economies has been confirmed for several reasons, including the role of entrepreneurs as agents of creating sustainable employment-generating innovation and also increasing competitive advantage. Such a situation causes the macro-policies of countries to support the creation and development of start-up businesses. The main purpose of this study is to investigate the strategic factors of home business success with a structural-interpretive modeling ISM and MICMAC. The present research is applied in terms of research purpose and descriptive-survey research in terms of research topic and questions. Data collection tool included a questionnaire. this study The statistical population studied in this study are for the first stage of entrepreneurship experts. The sampling method was snowball. Excel software was used to analyze the data. The results ISM showed that strategic factors were classified into 2 levels and the analysis MICMAC showed that the environmental factor affects almost all factors.