Presentation and test of service quality model for restaurant management in Islamic society

Subject Areas : Jihadi management

Abolghasem Ahmadi ¹ , Azam Rahimi Nik ² , Mandan Momeni ³

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2023-01-11 Accepted : 2023-04-04 Published : 2023-03-21

Keywords: Service Quality, Restaurant, Islamic society,

Abstract :

Managing restaurants in Islamic society relies on understanding its social and economic conditions and requirements.The aim of the research is to provide a service quality model with an emphasis on customer satisfaction in the restaurant industry in Islamic society.The study is applied and of mixed and exploratory type.The data of the qualitative section was collected through interviews with the managers of restaurants in Tehran, and the service quality model was presented with the primary data and data analysis.The questionnaire of the quantitative part was designed according to the findings of the qualitative part and was used after checking the reliability and validity.The statistical population of the quantitative part was the customers of all the restaurants in Tehran, and according to the Karjesi-Morgan table, 385 people were surveyed.Quantitative data analysis was done with structural equation model and PLSsoftware.According to the findings obtained in coding the qualitative research data, a total of 198 concepts, 73categories and26 main categories were presented for the research model.Quantitative analysis showed that the causal conditions have an effect on the main phenomenon, i.e. service quality, with an emphasis on customer satisfaction.Service quality with emphasis on customer satisfaction, background conditions and intervening conditions have an impact on strategies.