طراحی مدل ساختاری تفسیری (ISM) عوامل موثر بر توسعه صادرات محصولات لبنی

Subject Areas : Strategic planning

علیرضا داداشی جوکندان ¹ (گروه مدیریت، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران)
میرزاحسن حسینی ² (استاد گروه مدیریت، دانشگاه پیام نور، صندوق پستی 3697-19395، تهران، ایران)
رحمان غفاری ³ (استادیار گروه مدیریت، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران)
محمد دوستار ⁴ (دانشیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه گیلان، رشت، ایران)

Received: 2020-04-30 Accepted : 2020-10-11 Published : 2023-03-01

Keywords: توسعه صادرات, برنامه‌های صادرات, برنامه‌های توسعه صادرات,

Abstract :

آنچه در دهه‌های اخیر بیش از پیش نمود پیدا کرده است، بین‌المللی‌شدن تجارت و روی آوردن شرکت‌ها به بازار جهانی است. تعداد فزاینده‌ای از شرکت‌ها در این فضا فرصت مناسبی برای گسترش فعالیت‌های بین‌المللی‌شان به منظور کسب اهدافی چون رشد، کسب سود و فروش، ایجاد تنوع برای ریسک‌های تجاری و حتی تلافی حضور خارجی‌ها در بازارشان یافته‌اند. هدف این پژوهش؛ شناسایی و اولویت‌بندی عوامل موثر بر توسعه صادرات محصولات لبنی می‌باشد.پژوهش حاضر دارای رویکردی آمیخته و ترکیبی می‌باشد. در بخش کیفی از طریق مصاحبه‌های نیمه‌ساختاریافته با 18 تن از خبرگان دانشگاهی، صاحبنظران حوزه صادرات، مدیران و کارشناسان شرکت‌های مورد مطالعه، تعداد 18 عامل کلیدی و موثر توسعه صادرات شناسایی شدند. در بخش کمی نیز از نظرهای 11 نفر از خبرگان صنعت و دانشگاه با بکارگیری مدل‌سازی ساختاری تفسیری(ISM) برای اولویت‌بندی عوامل استفاده شده است. عوامل در شش سطح ترسیم شدند. یافته‌های حاصل از فرایند پژوهش نشان می‌دهد که عامل شرایط تحریم اقتصادی و نقش‌آفرینی دولت به‌عنوان مهم‌ترین و تاثیرگذارترین عامل و عوامل رشد اقتصادی، رونق تولید و اشتغال و تاب‌‌آوری اقتصادی به‌عنوان وابسته‌ترین عوامل توسعه صادرات محصولات لبنی شناخته شده‌اند.

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