بررسی اثرات گردشگری در بعد ذهنی کیفیت زندگی: مورد مطالعه روستاهای هدف گردشگری شهرستان مرودشت
Subject Areas : Rural tourism and recreationندا علییاری 1 , آیت‌اله کرمی 2 , مریم شریف زاده 3
1 - دانشجوی دکتری توسعه کشاورزی، گروه مدیریت توسعه روستایی، دانشکده کشاورزی، دانشگاه یاسوج، یاسوج، ایران
2 - دانشیار اقتصاد کشاورزی، گروه مدیریت توسعه روستایی، دانشکده کشاورزی، دانشگاه یاسوج، یاسوج، ایران
3 - دانشیار گروه مدیریت توسعه روستایی، دانشکده کشاورزی، دانشگاه یاسوج. یاسوج، ایران
Keywords: روستاهای هدف گردشگری, شهرستان مرودشت, کیفیت زندگی ساکنان,
Abstract :
پژوهش حاضر با هدف بررسی اثرات گردشگری در کیفیت زندگی ذهنی ساکنان روستاهای هدف گردشگری شهرستان مرودشت صورت پذیرفت. جامعهی آماری این پژوهش، شامل ۱۷۰ نفر از سرپرستان خانوار ساکن در روستاهای هدف گردشگری شهرستان مرودشت است که با استفاده از روش نمونهگیری تصادفی ساده و بر اساس فرمول کوکران انتخاب شد. ابزار گردآوری دادهها پرسشنامهای محقق ساخته بود که روایی و پایایی آن مورد تأیید قرار گرفت. به منظور تجزیه و تحلیل دادهها از تحلیل عاملی اکتشافی و مدل موریس استفاده شد. یافتههای تحلیل عاملی نشان داد که مؤلفههای هزینه، معیشت محلی و دارایی به ترتیب 27/61 ، 77/58 و 06/58 درصد از واریانس کل بعد اقتصادی کیفیت زندگی ذهنی را تشکیل میدهند. همچنین مؤلفههای بعد اجتماعی (شامل اجتماع محلی و بهداشت و تغذیه) به ترتیب 17/66 و 48/60 درصد و مؤلفههای بعد زیستمحیطی (شامل پایداری محیط و کالبدی) به ترتیب 28/61 و 87/67 درصد از واریانس کل کیفیت زندگی ذهنی ساکنان را تبیین مینماید. براساس یافتهها، سطح کیفیت زندگی ذهنی در بین روستاهای هدف گردشگری شهرستان مرودشت براساس روش موریس با ضریب 55/0 در سطح متوسط است. براساس نتایج میزان توسعهیافتگی اثرات گردشگری در ابعاد ذهنی کیفیت زندگی اقتصادی با ضریب 526/0 و زیستمحیطی با ضریب 537/0 در سطح متوسط و در بعد ذهنی اجتماعی با ضریب 603/0 در سطح مطلوب است. بنابراین بیشترین امتیاز کیفیت زندگی ذهنی در روستاهای هدف گردشگری مربوط به شاخص اجتماعی است. همچنین یافتهها مبین سطح مطلوب کیفیت زندگی ذهنی ساکنان روستاهای هدف گردشگری از نظر شاخص اجتماع محلی میباشد. از این یافتهها میتوان برای شناسایی استراتژیهای خطمشی پیشین و طراحی سیاستهای برنامهریزی آینده استفاده کرد.
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