شناسایی استراتژی‌های توسعه‌ی پایدار محصول برنج استان گیلان با استفاده از ماتریس SWOT
Subject Areas : Strategic planning
محسن
شفیعیان اصطهباناتی
1
(دانشجوی دکتری مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران)
مهدی
همایونفر
2
(استادیار مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران)
مهدی
فدایی
3
(استادیار مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران)
Keywords: توسعه‌ی پایدار, تدوین استراتژی, ماتریس SWOT, تولید برنج,
Abstract :
توسعه پایدار یکی از مهم‌ترین مسائلی است که می‌تواند از جنبه‌های مختلف و در زمینه‌های مختلف از جمله کشاورزی پایدار مورد بررسی قرارگیرد. این تحقیق در رابطه با شناسایی مهم‌ترین استراتژی‌های توسعه‌ی پایدار محصول برنج به عنوان مهم‌ترین محصول کشاورزی استان گیلان با استفاده از ماتریس SWOT می‌باشد. بدین منظور، ابتدا با مطالعه‌ی ادبیات پژوهش عوامل داخلی (نقاط قوت و ضعف) و خارجی (فرصت‌ها و تهدادها) تأثیرگذار بر توسعه‌ی محصول برنج شناسایی شدند. سپس، پرسشنامه‌ای شامل فهرستی از نقاط قوت و ضعف، فرصت‌ها و تهدیدهای پیش‌روی محصول برنج با استفاده از شاخص‌های به­دست آمده از مرور ادبیات و همچنین نظرات خبرگان تنظیم شد. در ادامه از خبرگان خواسته شد تا با استفاده از طیف لیکرت (پنج سطحی) نسبت به وزن‌دهی عوامل نهایی تأیید شده، مبادرت ورزند. در ادامه با محاسبه مجموع امتیازات، میانگین وزن‌ها و نهایتاً ضریب وزنی، اهمیت هر کدام از عوامل مشخص گردید. نتایج تحقیق نشان داد، مجموع امتیاز وزن‌دار محصول برنج استان گیلان در ماتریس عوامل خارجی برابر با 14/2 و در ماتریس عوامل داخلی 24/2 می باشد، که این امتیازات نشانگر شرایط نه چندان مطلوب محصول برنج از نظر عوامل داخلی و خارجی در استان گیلان می‌باشد. در آخر نیز جهت کاهش یا دفع نقاط ضعف و تهدیدها و نیز بهبود و تقویت نقاط قوت و فرصت­های پیش‌روی محصول برنج استان گیلان، استراتژی‌های مناسبی جهت توسعه‌ی پایدار این محصول ارائه گردید.
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