Analysis of the role of tourism policies in increasing entrepreneurial spirit and motivation in the villages of Ramsar County

Subject Areas : Rural and nomadic studies

mohammad kazem  hallaji sani ¹ (Ph.D. Candidate in Geography and Rural Planning, Rasht Branch, Islamic Azad University, Rasht, Iran |Ph.D. Candidate in Department of Tourism, Tourism Research Center, Rasht Branch, Islamic Azad University, Rasht, Iran)
Nasrollah  Molaeih ² (Professor Department of Geography, Rasht Branch, Islamic Azad University, Rasht, Iran |Professor Department of Tourism, Tourism Research Center, Rasht Branch, Islamic Azad University, Rasht, Iran)
Mohammadbaset  ghoreyshi ³ (Assistant Professor, Department of Geography, Rasht Branch, Islamic Azad University, Rasht, Iran)

Received: 2021-03-07 Accepted : 2021-05-02 Published : 2021-05-02

Keywords: Ramsar, Rural Development, Rural tourism, Entrepreneurial, Tourism Policies,

Abstract :

Rural development plays an important role in achieving national development goals. In a way, many experts consider rural development as the driving force of development in third world countries, especially in the early stages of development, and consider its achievement as an inevitable necessity. Therefore, in order to overcome the socio-economic problems facing rural communities in recent decades, the entrepreneurial approach has been considered as one of the important strategies of rural development. The main purpose of this study was to analyze and identify tourism policies affecting the motivation and entrepreneurial spirit in the villages of Ramsar city. In this study, 28 types of tourism policy in three dimensions of tourism infrastructure, training and development of human resources and tourism marketing and advertising, were selected as independent indicators. In the field of continuous indicators, 19 indicators were selected in four dimensions of foresight, confidence, risk-taking and innovation and creativity. The statistical population of the present study was the target villages of tourism in Ramsar city. Based on the study of the above documents, 25 target villages for tourism were identified in this city. The research method was descriptive-analytical and a questionnaire technique was used to collect information. For data analysis, one-sample t-test, Pearson correlation coefficient and multivariate linear regression were used. The results showed that in the field of changes in futures variables, 5 policies are effective. In this context, policies to encourage the private sector to engage in rural tourism development with a coefficient of 0.637 had the greatest power to predict changes in futures. According to the results, policies to promote public culture in the field of tourism in rural areas have about 70% of the variables of confidence. The risk-taking variable was the most affected by the policies of holding short-term training courses in the field of tourism in rural areas with a coefficient of 0.637. Finally, regarding the variable of innovation and creativity, the presentation of various educational programs in different sectors of rural tourism and policies to encourage the private sector to work in the development of rural tourism had the greatest impact.