Strategies for Realizing Smart Tourism in Mashhad City With a Scenario Writing Approach
Subject Areas : Urban Futurology
Mahsa Ghafourian
1
(
, Master Geography and Urban Planning, Ferdowsi University of Mashhad. Mashhad. Iran.
)
Keywords: Mashhad City, scenario planning, smart tourism,
Abstract :
Mashhad, as one of the most important tourist destinations in the country, needs access to affordable accommodation centers, suitable parking places, information about weather conditions, shopping centers and souvenirs, and visiting tourist attractions. In this regard, the aim of the research is to identify possible scenarios and strategies for the realization of smart tourism in Mashhad until the horizon of 1410. In the way of conducting the research, the primary variables have been discussed among ten experts through targeted non-random sampling using the Delphi method. In this way, effective factors and variables have been collected. Then, coding and definition of the primary variables have been done in Mic Mac software, and the cross effects matrix table has been obtained and given to 5 elite people for scoring in the range of 0 to 3. In the following, after analyzing the amount of direct influence, variables with high influence have been obtained, and according to expert opinions, among the variables with high uncertainty, the main drivers have been selected. Then, based on the snowball interviews with five experts, five descriptors and fifteen different situations, it was entered into the Wizad scenario software, and the raw interaction matrix was provided to the elites for scoring in the range of -3 to +3. Is. According to the comments, the standardized matrix and compatible scenarios have been extracted from the scenario wizard. Next, two critical drivers from scenarios compatible with high uncertainty were paired together and formed the logic of the scenario, and in line with the interviews conducted with 5 experts, the scenarios were described and interpreted in three situations: favorable scenario, continuation of the process, and disaster. has taken. Finally, according to the review of the current situation, strategies are presented with the SWOT model.
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