رویکرد DEA-TOPSIS برای تجزیه و تحلیل عملکرد مالی بانک های بخش دولتی هند

Subject Areas : Strategic Management

hari Tata ¹ ( Department of Mechanical Engg, V.R. Siddhartha Engineering College,Vijayawada, India )
vijaya nimmagadda ² ( Department of Mechanical Engg, V.R. Siddhartha Engineering College,Vijayawada, India )

Received: 2016-02-16 Accepted : 2016-05-29 Published : 2016-06-01

Keywords: پذیرش, DEMATEL, بانکداری اینترنتی (IB), تصمیم گیری چند معیاری(MCDM),

Abstract :

توسعه سریع اینترنت و تجارت الکترونیکی، بخش بانکی  را به سمت تشویق مشتریان به بانکداری اینترنتی (IB) را تحریک کرده است، با این حال، شواهد نشان دهنده عدم علاقه در استفاده از خدمات IB است. بنابراین، هدف این مقاله شناسایی عوامل موثر بر پذیرش مشتری ازطریق IB و سنجش تاثیر هر یک از عوامل در پذیرش  IBاست. بر اساس یک بررسی آثار گذشته تحقیقاتی، تعدادی از عوامل به عنوان عوامل  موثر در پذیرش مشتری از طریق IB در نظر گرفته شدند. سپس، این عوامل به یک نمونه از مشتریان IB در قالب یک پرسشنامه ارسال شدند. پس از جمع آوری پرسشنامه ها ی پر شده و بر اساس آزمون آماری، مهمترین عامل در میان آنها مورد تحقیق قرار گرفت. از این رو، بسیاری از این عوامل با یکدیگرمرتبط هستند؛ روش مبتنی نظریه گراف (DEMATEL) با ساختار بازخورد استفاده شده است تا اثرات مستقیم و غیر مستقیم عوامل موثر بر عوامل دیگر و کل سیستم را بررسی کند. نتایج نشان داد که: پاسخدهی (بررسی موثر مشکلات)، دسترسی به خدمات IB (نیازهای سخت افزاری)، سرعت شبکه، سهولت استفاده و بدون نیاز به حضور فیزیکی در شعبه بانک، به ترتیب، مهمترین عوامل بحرانی هستند.  

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