• فهرس المقالات Generation relationship

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        1 - Generation Reflection in TV Commercial and Advertisement
        Ahmad Askari Ali Ghasemi Ardahaee
        This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies alon أکثر
        This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commercial from subjective and from objective power perspective is equal to this paradigm which leads to inequality and gap in power structure in society. تفاصيل المقالة