Evaluation of Tourism Development Indicators of Milad Telecommunication Tower using the CO-PLOT Model

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Azita Rajabi ¹ , Najmeh Heidarian ² , Kiarash Salami ³

1 - Associate Professor of Department of Geography, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - M.SC. in Geography and Tourism Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - M.SC. Student in Landscape Architecture, Khatam University, Tehran, Iran

Received: 2020-12-05 Accepted : 2020-12-05 Published : 2020-12-01

Keywords:

Abstract :

Tourism and the related economy is transforming and plays a vital role in world economy. Many economic development planners and policymakers also refer to tourism industry as the basis for development. Tourism-related activities and the provision of appropriate services in an area, like many other economic sectors, require necessary groundings in terms of its origin. Therefore, based on the importance of tourism industry on the one hand, and the existence of tourism potentials of Tehran province on the other hand, an appropriate procedure is required for prioritizing different areas in the province in order to efficiently and appropriately plan and prioritize different investments in these areas. In this regard, the aim of this research is to evaluate of tourism development indicators of Milad Telecommunication tower. In order to analyze the research data, the CO-PLOT analysis method and comparative comparison of Milad Tower tourism statistics were used. The results of factor analysis indicate the importance of the managerial-institutional dimension as one of the important factors in the tourism development of Milad Tower; the results from a t-test showed that the effect of each factor and dimensions is different on tourism development of Milad Tower. According to the tourism experts and professionals, the institutional-managerial, political, physical, socio-cultural, economic factors are of paramount importance in the tourism development of Milad Tower.

References:

1.Aitchison, Cara & other (2002) Leisure and Tourism Landscape, Routledge.

2.Albalate, D. Bel, G. 2010, Tourism and urban public transport: Holding demand pressure under supply constraints. The Journal of Tourism Management.

3.Aybaghi-Esfehani, H. (2011) Investigating the symbol of Tehran, Azadi Tower, from the perspective of identity, Third National Conference on Urban Development.

4. Chen, C. F. & Tsai, D. (2012). How destination image and evaluative factors affect behavioral intentions? Tourism management.

5.Faraji-Rad, A. & Nasiri, J. (2010) Geography of Tehran tourism and the role of urban planning and architecture in its development, Journal of Human Geography, Vol.2, No.1, pp 71-84.

6.Gemiti, F. (2012) Tourism, culture and urban competition, a critical approach to planning.

7. Gunn (2002). tourism planning & development: to consider in tourism plan making, APA proceeding.

8.Hadiani et al., Zohreh (2012). Strategic planning of tourism development based on Swot's analysis (Case study: Shiraz city); Geography and Environmental Planning, Vol.23, Issue.47, No.3, Autumn.

9.Jalilian, M. (2012) A comparative study of the position of the architectural works of Tehran in the 1940s as lasting urban symbols, National Conference on One Hundred Years of Contemporary Iranian Architecture and Urban Planning.

10.  Judd, D.R. & Faintein, S. (2014). The TOURIST CITY. New Haven: Yale University Press - Chen,

11. Poria, Y. Airey, D. & Butler, R. (2014). Challenging the present approach to heritage tourism: Is tourism to heritage places heritage tourism?

12.Rabbiosi, C. (2015) Impact of man-made attractions on tourism.

13.Rasolo. S; Gharanjik. A & Rajaee. M (2016)   Approach and the European Experience, Creating and Managing Growth in Travel and Tourism, European Conference, Stockholm, Sweden

14. Shapira., K. P, (2001): Innovative Partnerships for Sustainable Urban Tourism, Framework.

15. Timothy, D Allen J. 2005, Aspect of tourism shopping tourism, retailing and Leisure, Channel View Publications, Toronto.

16.Timothy, D. and Geoffrey, W. 1996, Tourist Accommodation in an Asian Historic City.

17. http://en. Wikipedia. org/wiki/

18. http://fa. Wikipedia. org/wiki/