Systematic Structuring of the Business Domain of Local Mobile Apps Stores Using Soft Systems Methodology (SSM)

Subject Areas : Business Strategy

Mohammad-Ali Valafar ¹ , Naser Hamidi ² , Mahmoud Alborzi ³ , SeyedJavad Iranban ⁴

1 - Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Department of Information Technology, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Department of Industrial Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

Received: 2020-06-08 Accepted : 2020-10-21 Published : 2020-09-01

Keywords: App Store, Soft Systems Methodology (SSM), Unstructured Problems, Policy-Making, Learning,

Abstract :

Due to the global competitive environment in the mobile app market, traditional problem-solving methods in examining the problem of accepting stores offering these digital products have ignored the important role of human factors and therefore this weakness necessitates research on relevant policies by governing bodies from another perspective based on a soft systems thinking approach. This problem has structural complexities, and many stakeholders have different views on it. Therefore, using the methodological approach of soft systems can be a solution for this purpose. This research was applied, exploratory, and qualitative, and the statistical population consisted of 10 experts in the telecom industry, whose selection was made by purposeful judgment. Data collection tools were conducted in in-depth semi-structured interviews. The research findings lead to a conceptual and structured model for improving change, learning and helping to improve macro policies in this area.