List of Articles Loyalty Open Access Article Abstract Page Full-Text 1 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers) Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani 10.30495/jsm.2021.1943132.1550 20.1001.1.23222301.2021.7.4.10.1 Open Access Article Abstract Page Full-Text 2 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province) Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar 10.30495/jsm.2021.1943122.1549 20.1001.1.23222301.2021.7.4.6.7 Open Access Article Abstract Page Full-Text 3 - Unraveling the Link between Website Quality and Customer Trust, Satisfaction, and Loyalty: A Meta-analysis Fatemeh Sadat Enjavi Hosseini Ghasem Bakhshandeh Maryam Darvishi Open Access Article Abstract Page Full-Text 4 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty Ali Ghasemi-Kia Mohammad Mohebby Open Access Article Abstract Page Full-Text 5 - Investigating values of purchase through the green image of store on impulse purchase and customer loyalty هما درودی هادی محمدی Open Access Article Abstract Page Full-Text 6 - Explaining Brand Loyalty in B2B Models in Comparison with B2C ُSeyed Javad Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe tootian