تحلیل قابلیت های شهر خلاق اصفهان جهت گردشگری فرهنگی

محورهای موضوعی : فصلنامه علمی و پژوهشی پژوهش و برنامه ریزی شهری

سید علی موسوی ¹ , حسن بیک محمدی ² , حسین صرامی ³

1 - دانشجوی دکتری جغرافیا، واحد اصفهان(خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
2 - دانشیار، گروه جغرافیا و برنامهریزی شهری، دانشگاه اصفهان، اصفهان، ایران.
3 - استادیار، گروه جغرافیا و برنامهریزی شهری، دانشگاه اصفهان، اصفهان، ایران.

تاریخ دریافت : 1399/08/18 تاریخ پذیرش : 1400/05/10 تاریخ انتشار : 1402/02/01

کلید واژه: گردشگری, اصفهان, شهر, فرهنگی, خلاق,

چکیده مقاله :

امروزه روند گردشگری از شکل انبوه به الگوه های فرد گرایانه تغییر یافته است و گردشگران به انعطاف پذیری و تجارت معنادار اولویت بیشتری می دهند؛ گردشگری خلاق مبحثی جدید و مورد توجه در حوزه گردشگری است و نقشی اساسی در رشد و توسعه گردشگری دارد؛ گردشگری خلاق نوعی گردشگری است با تأثر کامل از حوزه های فرهنگی یک جامعه است؛ در همین راستا؛ مقاله حاضر به ارزیابی قابلیت های شهر خلاق اصفهان جهت گردشگری فرهنگی پرداخته است؛ روش تحقیق این پژوهش از نوع توصیفی؛ اسنادی؛ تحلیلی و پیمایشی و نوع آن کاربری - توسعه ای است؛ اطلاعات به دو صورت اسنادی و پیمایشی(پرسشنامه و مصاحبه) جمع آوری شده است؛ جامعه آماری این پژوهش دو گروه جداگانه را شامل می‌شوند؛ گروه اول شامل گردشگران خارجی شهر اصفهان، که در سال 1397 حدوداً 360000 نفر می‌باشد؛ گروه دوم؛ شامل کارشناسان؛ خبرگان و متخصصان صنعت گردشگری در سازمان‌ها و دانشگاه های مختلف شهر اصفهان برابر 50 نفر محاسبه و داده های حاصل از آن با استفاده از آزمون های تحلیل عاملی و T تک نمونه ای با نرم افزار SPSS تجزیه و تحلیل شده است؛ نتایج تحلیلی نشان می دهد؛ 66 متغییر اولیه گردشگری فرهنگی در این پژوهش؛ به سه عامل؛ جذابیت های هنری؛ جذابیت های فرهنگی و جذابیت های اجتماعی و زیستی و نتایج تحلیل عاملی و یافته ها در فرضیات اول و دوم بیانگر تفاوت معناداری وجود دارد(05/0 >000= Sig) در فرضیه سوم با استفاده از مدل های عاملی مرتبه دوم که در آن تعدادی از متغیرهای پنهان، متغیر پنهان دیگری را اندازه گیری می کند؛ نتیجتا از بین شاخص های گردشگری فرهنگی شاخص جذابیت های فرهنگی با ضریب 85/0 بیشترین اثر را در توسعه گردشگری اصفهان را دارد بعد ار این شاخص، شاخص هنری با ضریب 76/0 با اثر بیشتری نسبت به شاخص های زیستی و اجتماعی با 46/. در توسعه گردشگری شهر اصفهان مؤثر می باشد؛ در تحلیل و تفسیر شاخص ها می توان گفت که تعداد پارامترهای آزاد برای تدوین مدل که مقدار آن پیش فرض ٣٦ می باشد

چکیده انگلیسی:

Today, the trend of tourism has changed from mass to individualistic patterns, and tourists give more priority to flexibility and meaningful business; Creative tourism is a new and important topic in the field of tourism and has a key role in the growth and development of tourism; Creative tourism is a type of tourism with full influence of the cultural spheres of a society; In this regard; The present article evaluates the capabilities of the creative city of Isfahan for cultural tourism; The research method of this research is descriptive; Documentary; Analytical and survey and its type is user-development; The information was collected in two forms: documentary and survey (questionnaire and interview); The statistical population of this study includes two separate groups; The first group includes foreign tourists in Isfahan, which in 1397 is about 360,000 people; The second group; Including experts; Experts and specialists in the tourism industry in different organizations and universities in Isfahan are calculated equal to 50 people and the resulting data are analyzed using factor analysis and one-sample t-test with SPSS software; Analytical results show; 66 primary variables of cultural tourism in this study; To three factors; Artistic charms; Cultural attractions, social and biological attractions, and the results of factor analysis and findings in the first and second hypotheses show a significant difference (Sig = 0.05) in the third hypothesis using second-order factor models in which a number of Of the hidden variables, measures another hidden variable; As a result, among the indicators of cultural tourism, the index of cultural attractions with a coefficient of 0.85 has the greatest effect on the development of tourism in Isfahan. . It is effective in the development of tourism in Isfahan; In the analysis and interpretation of indicators, it can be said that the number of free parameters for model development, the default value of which is ٣٦

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