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کد مقاله : IMJ-1905-1222 (R3) بازدید : 148 صفحه: 89 - 102

نوع مقاله: پژوهشی

سنجش آمادگی بنگاه‌های تولیدی کوچک و متوسط جهت ورود به تجارت الکترونیکی

محورهای موضوعی : مدیریت صنعتی

Abbass Toloie Ashlaghi 1 , Reza Radfar 2 , Naghei Shoja 3 , Farshid Farokhizadeh 4

1 - Professor of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Technology Management, Faculty of Management and Economy, Azad University of Science and Research, Tehran, Iran
3 - Faculty of Basic Sciences, Islamic Azad University, Firuzkuh Branch, Tehran, Iran.
4 - Ph.D. Industrial Management, Faculty of Management and Accounting, Islamic Azad University, Roudehen Branch, Tehran, Iran.

تاریخ دریافت : 1398/02/13 تاریخ پذیرش : 1398/04/01 تاریخ انتشار : 1398/02/02

کلید واژه: سنجش آمادگی الکترونیکی, تجارت الکترونیکی, بنگاه‌های تولیدی کوچک و متوسط, پویایی‌های سیستم,

چکیده مقاله :

با توجه به اهمیت و نقش فزاینده صنایع کوچک و متوسط و نقشی که آمادگی الکترونیکی و گسترش تجارت الکترونیکی در کاهش هزینه و بسط فعالیت این صنایع دارد، بررسی وضعیت آمادگی الکترونیکی جهت ورود به بازار تجارت الکترونیکی در صنایع کوچک و متوسط بسیار مهم است. از این‌رو طراحی الگوهای ارزیابی آمادگی متناسب با شرایط داخلی و محیطی سازمان‌ها و جوامع با هدف سنجش سطح آمادگی الکترونیکی آن‌ها ضروری است و بدون ارزیابی آمادگی سازمان‌، فعالیت در دنیای شبکه‌ای غیرممکن و یا موانع آن بسیار زیاد خواهد بود. در این مقاله ضمن معرفی اجمالی مدل‌های ارائه شده برای ارزیابی آمادگی الکترونیکی و طبقه‌بندی آن‌ها، عوامل مؤثر در ارزیابی آمادگی صنایع تولیدی کوچک و متوسط جهت ورود به بازار تجارت الکترونیک با رویکرد ترکیبی فراتلفیق بررسی و شناسایی شده است. سپس به‌منظور شناخت بهتر متغیرهای تأثیرگذار بر این رابطه و درک دینامیزم‌های موجود، با استفاده از رویکرد مدل‌سازی پویایی‌های سیستم و ترسیم نمودارهای علّی- حلقوی(CLD)، یک مدل ارزیابی آمادگی صنایع کوچک و متوسط جهت ورود به بازار تجارت الکترونیک ارائه و در نهایت شبیه‌سازی توسط نرم‌افزار ونسیم انجام شده است. دو سناریوی اساسی افزایش تبلیغات و کیفیت سیستم، به‌عنوان اهرم‌های مدل مورد بررسی و تحلیل قرار گرفت. نتایج شبیه‌سازی، حاکی از تأثیر مثبت کیفیت سیستم و تبلیغات بر روی آمادگی الکترونیکی صنایع است با این تفاوت که تأثیر کیفیت سیستم نسبت به تبلیغات بر افزایش آمادگی الکترونیکی بیشتر است.

چکیده انگلیسی:

Given the growing importance of small and medium-sized enterprises and the role that e-readiness and e-commerce development have in reducing their costs and expanding their operations, evaluating e-readiness status for entering e-commerce field is important in SMEs. Therefore, the design of e-readiness assessment models is appropriate to the internal and environmental conditions of organizations and communities with the aim of measuring their e-readiness level and without assessing the electronic readiness of the organization, the activity in the world of the impossible network or its barriers will be very high. In this paper, while introducing a brief overview of the proposed models for assessing e-readiness and their classification, the factors influencing the e-readiness of SMEs in order to enter the e-commerce field have been investigated and identified with a meta-integration approach. Then, in order to better understand the variables that affect this relationship and understand the existing dynamics, using a modeling of system dynamics approach and drawing causal loop diagrams (CLD), was introduced an e-readiness assessment model for SMEs to enter the e-commerce field and finally, simulation was carried out by Vensim software. The two major scenarios of increasing advertising and system quality were evaluated and analyzed as model levers. The simulation results indicate a positive impact of system quality and advertising on the e-readiness of firms, with the difference, the impact of system quality on e-readiness of firms is more than the impact of advertising on increasing e-readiness.

منابع و مأخذ:


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  18. Reilly, B., Witt, R. (1998). Petrol price asymmetries revisited. Energy Econ. 20, 297–308
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_||_

  1. Abosadra, S., Radchenko, S., (2006). New evidence on the asymmetry in gasolin price: volatility versus margin? OPEC Review X (3), 125-150.
    2.
  2. Asplund, M., Eriksson, R., Friberg, R., (2000). Price adjustments by a gasoline retail chain. Scand. J. Econ. 102, 101–121.
    3.
  3. Bachmeier, L., Griffin, J. (2003). New evidence on asymmetric gasoline price responses. Rev. Econ. Stat. 85, 772–776.
    4.
  4. Bacon, R.W. (1991). Rockets and feathers: the asymmetric speed of adjustment of U.K. retail gasoline prices to cost changes. Energy Econ. 13, 211–218.
    5.
  5. Balke, N.S., Brown, S.P.A., Yucel, M. (1998). Crude oil and gasoline prices: an asymmetric relationship? Econ. Financ. Policy Rev. Q1, 2–11.
    6.
  6. Borenstein, S., Shepard, A. (2002). Sticky prices, inventories, and marke power in wholesale gasoline markets. Rand Journal of Economics 33, 116 139.
    7.
  7. Chou, K., 2012. Price adjustment in Taiwan retail gasoline market. Int. J. Econ. Financ. 4, 132–140
    8.
  8. Davis, M. C., and Hamilton, J. D. (2004). Why are prices sticky? The dynamics of wholesale gasoline prices. Journal of Money, Credit and Banking 36, 17–37.
    9.
  9. Galeotti, M., Lanza, A., Manera, M. (2003). Rockets and feathers revisited: an international comparison on European gasoline markets. Energy Econ. 25, 175–190
    10.
  10. Godby, R., Lintner, A.M., Stegnos, T., Wandschneider, B. (2000). Testing for asymmetric pricing in the Canadian retail gasoline market. Energy Econ. 22, 349–368.
    11.
  11. Hakan Berument, M and Sahin, A, Sahin, S. (2014). The relative effects of crude oil price and exchange rate on petroleum product prices: Evidence from a set of Northern Mediterranean countries, Economic modelling, 243-249
    12.
  12. Jalali Naieni, A. (2009). Investigating the relationship between the price of crude oil and the price of petroleum products in European and American markets. Quarterly Journal of Energy Economics. NO 22.
    13.
  13. Kirchgassner, G., Kubler, K. (1992). Symmetric or asymmetric price adjustments in the oil market: an empirical analysis of the relations between international and domestic prices in the Federal Republic of Germany. Energy Econ. 14, 171–185.
    14.
  14. Norman, Donald A., David, Shin (1991). Price adjustment in gasoline and heating oil markets. American Petroleum Institute Research Study No. 60, Washington.
    15.
  15. OPEC Annual Statistical Bulletin (2000,2004,2008,2014), www.opec.org,
    16.
  16. Pindyck, R. (2001). The dynamics of commodity spot and future markets: a primer. Energy J., 22, 1-29.
    17.
  17. Radchenko, S., 2005. Oil price volatility and the asymmetric response of gasoline prices to oil price increases and decreases. Energy Econ. 27, 708–730.
    18.
  18. Reilly, B., Witt, R. (1998). Petrol price asymmetries revisited. Energy Econ. 20, 297–308
    19.
  19. Salas, J. M. I. S. (2002). Asymmetric price adjustments and a deregulated gasoline market. Philippine Review of Economics 39, 38–7.
    20.
  20. Shahraki, J., Moradi, H. (2014). The determinants of the real exchange rate, with emphasis on oil prices for Comparison of exporting and importing countries. Quarterly journal of Energy Economics Studies.40, 65-93.
    21.
  21. Yearbook of National Iranian Oil Refining and Distribution Company, (NIORDC). http://www.niordc.ir
    22.
  22.  
    23.

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