Optimized ‎P‎ricing Decisions In a Multi-Level Supply Chain With Various Power and Channel Structures‎: ‎A Game-Theoretic Approach‎

Subject Areas : International Journal of Industrial Mathematics

N. Araghi ¹ , H. Nikoomaram ² , F. Ghaffari ³

1 - Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Economics, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Received: 2017-07-24 Accepted : 2018-05-18 Published : 2019-04-01

Keywords: pricing, Decision making, Game theory, Supply Chain Management, Optimization,

Abstract :

This article studies the optimization of pricing decisions in a supply chain with different channels under different power structure. Three different channel will be considered here; these include: the decentralized, the semi-integrated, and the integrated channel. There are two types of power balance structures for both the decentralized and the semi-integrated channels. The first type is a leader_ follower power structure and the second type is an independent power structure.