Nowadays, despite the Internet, social networks are the main competitors of mass networks, and the number of their users is increasing day to day. Therefore, the purpose of this study is to provide a cultural model to understand the process of attracting TV audiences. This research is a practical research, and a descriptive-survey research in terms of data collection. The research orientation type is integrated research and has been done in qualitative and quantitative parts two: The research population consists of all experts in the field of television and cultural managers in the field of television, which 384 people of them have been selected as a sample and purposefully. By analyzing the initial data obtained through the study and analysis of documents, the initial dimensions and components of the process of attracting TV audiences were extracted in 6 dimensions and 26 components. Then, a questionnaire was prepared from them and provided to the sample size, and finally, the model of attracting the understanding of the TV audiences process in six dimensions of audience, loyalty and satisfaction, advertising, brand building, service quality and media trust was presented. In the final section, the final questionnaire with 67 items was provided to the selected samples, which investigated the importance of research dimensions and components. The results of factor analysis confirmed all the components extracted based on theoretical foundations and research background. The findings showed that among the dimensions, service quality by mean (0.88) has had the highest effect on the process of attracting TV audiences and media trust by mean (0.61) has had the least effect on the process of attracting TV audiences. تفاصيل المقالة

The purpose of this study is to identify and rank the factors affecting the promotion of children's cultural rights. The present research is qualitative and the data have been collected using expert techniques and documentary methods. The statistical population of the study is 30 cultural experts that we interviewed by non-random accessible method. The results of this study showed that the legal factors include (compliance with the country's cultural rights system of international legal conventions, recognition of international cultural rights of children and the attention of the civil and criminal legal system to all cultural rights of children) are known as the first priority and are more important among the factors affecting the promotion of children's cultural rights. Cultural factors are the second priority, the most important of which are (institutionalization of child support culture in the country's cultural system, high level of cultural intelligence in society and easy access of children to cultural goods in the country such as books and media) and social factors. In the third priority, which are (the existence of social protection laws for children, the absence of social discrimination between children in society and the existence of social protection for homeless and poorly cared for children in society). تفاصيل المقالة