The study of globalization in contemporary world is one of main concerns in cultural studies. This problem especially in relation with young people has more importance, therefore the study of globalization&#39s cultural effects among young generation, especially academic young as a problem is scientifically researchable. This study has been used theories of Ronald Robertson and Stuart Hall. This research as a goal has been done to explain the relationship between cultural attitudes affected by globalization and local identity among academic Yazdian young. Methodologically, this research has been done as a cross-sectional survey. Population of research included all Yazdian academic young (18-30 years old). Sample size has been considered 400, and the sample had been chosen by quota sampling method. Data has been collected via self-administered questionnaire and has been extracted with software (SPSS). For analyzing data these techniques had been used: Pearson correlation, Stepwise Method of multiple linear regression. There is a significant negative relationship between cultural attitudes influenced by globalization and local identity. The findings show that consumption of media and religiousness are two important variables in explaining the sense of local identity and the respondents` cultural attitudes affected by globalization, the use of foreign media has multiplier effect on cultural attitudes affected by globalization, while the use of domestic national media has a suppressor effect on it. Also the use of local media and then religiousness has positive effect on Yazdi local identity, while the use of foreign media has negative influence on it. Finally, there is a significant negative relationship between cultural attitudes affected by globalization and local identity. تفاصيل المقالة

National identity is the most pervasive level of identity among all social systems. In compare with other type of common identity, the national identity will affect on different aspects of life in every social system. So, this study attempts to examine Yazd young's attitude toward national identity and its effective factors. The sample size of this survey consists of 378 young (18-30 ages) which have been selected by classified random sampling method in the Yazd city. Some of the most important findings of this study are: -Young's attitude toward national identity tends to medium level. -Based on Pearson correlation test, there are significant relationship between religiosity, life satisfaction, foreign & national media usage and national identity. -Based on regression analysis, independent variables can explain 22.4 percent of dependent variable (national identity) variance. تفاصيل المقالة