The present research aims to determine the factors influencing the place attachment users of social housing complexes from the residents' perspective using the content analysis research method. From the research methodology perspective, this research is qualitative research conducted with the help of library and field studies by studying documents related to the topic, taking photographs, and semi-structured interviews with 387 residents of social housing complexes in Shiraz who were selected by random probability method. The interviews, which were in the form of audio and video files, were converted into text and entered into the ATLAS-TI 9 software. After coding and determining the validity of the subcategories, concepts, and codes by ten experts in the design of residential complexes, they were extracted in the form of diagrams. The data coding by subcategories and concepts is also compared with the effective components of designing social housing complexes. It is worth mentioning that the selection of social housing complexes in Shiraz was done by the AHP method with the help of Expert Choice 11 software. The findings revealed that the components related to the place attachment of the residents's social housing complexes based on interviews with their users include social connections, emotional connection with the place, the meanings of the place, and the dark side of the attachment to the place. تفاصيل المقالة