شناخت نقشه مفهومی جمع‌سپاری در گردشگری هوشمند با رویکرد فراترکیبی
الموضوعات :
فاطمه دانشور
1
,
احمد خادم الحسینی
2
,
امیر گندمکار
3
,
محمدحسین ندیمی
4
1 - دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران.
2 - گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران
3 - مرکز تحقیقات گردشگری، گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران
4 - گروه مهندسی کامپیوتر، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران
تاريخ الإرسال : 05 الإثنين , ذو الحجة, 1443
تاريخ التأكيد : 08 السبت , محرم, 1444
تاريخ الإصدار : 28 الثلاثاء , ربيع الثاني, 1444
الکلمات المفتاحية:
صنعت گردشگری,
نقشه مفهومی,
فراترکیب,
جمع‌سپاری,
ملخص المقالة :
اگرچه جمع سپاری به عنوان یک اصل تجاری جدید در بسیاری از برنامه های گردشگری در جهان مدرن ظاهر شده است، اما مکانیسم اساسی آن در صنعت گردشگری بویژه در کشور ایران ناشناخته باقی مانده است. هدف اصلی از این پژوهش، شناخت جامع از یک برنامه جمع سپاری در صنعت گردشگری در دو سطح فنی و مفهومی (هستی شناختی، چرایی، چالش ها و راهبردها) است. تجزیه و تحلیل خوشه‌ای در جهت شناخت چارچوب مفهومی چالش هایی که در زمینه جمع سپاری در صنعت گردشگری وجود دارد و در نهایت شناخت راهبردهای معرفی شده در زمینه جمع سپاری در صنعت گردشگری به محققان کمک می‌کند تا به یک چارچوب شناختی عمیق در زمینه جمع سپاری در صنعت گردشگری دست یابند. روش پژوهش،کیفی و نوعی از متامطالعه به نام فراترکیب است. برای گـردآوری دادهـا از روش کتابخانـه ای استفاده شده است. در راستای انجام پـژوهش پس از طراحی سؤالات پژوهش، جستجویی نظاممند بر اساس کلیدواژه های مرتبط، از پایگـاه هـای داده هدف شاملEBSCO Business Source Complete وWeb of Science صورت گرفته است. نتایج پژوهش نشان می دهد که الگوی تحقیقات در زمینه چالش های جمع سپاری در صنعت گردشگری در چهار خوشه فناوری، انسانی، استراتژیک و مطالعات نسل سوم قابل تعریف است و راهبردهای ارائه شده توسط محققین در اجرای موفق یک پروژه جمع سپاری در صنعت گردشگری نیز، در چهار دسته راهبردهای مرتبط با چشم انداز و استراتژی، سرمایه انسانی، زیرساخت و محیط خارجی قابل اجرا است. نتایج این پژوهش به عنوان یک نقشه راه برای تحقیقات آینده پزوهشگران قابل استفاده است و درک کامل تری از چگونگی پلتفرم های جمع سپاری ایجاد شده در صنعت گردشگری ایجاد می کند.
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