Evaluating Visual Preferences of Architects and People Toward Housing Facades, Using Multidimensional Scaling Analysis (MDS)
الموضوعات :
Space Ontology International Journal
Hafezeh Pourdehghan
1
,
Azadeh Shahcheraghi
2
,
Seyed Mostafa Mokhtabad
3
,
Hamid Majedi
4
1 - Ph.D, Department of Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Associate professor, Department of Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 - Professor, Faculty of Art, Tarbiat Modares University, Tehran, Iran
4 - professor, Department of Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran
تاريخ الإرسال : 05 الأربعاء , جمادى الثانية, 1439
تاريخ التأكيد : 05 الأربعاء , جمادى الثانية, 1439
تاريخ الإصدار : 13 الجمعة , ربيع الأول, 1439
الکلمات المفتاحية:
Visual preference,
Housing facades,
Multidimensional scaling,
Architect and people,
ملخص المقالة :
One of the most important issues that have absorbed the public opinion and expert community during the recent years, is the qualitative and quantitative aspects of the housing. There are several challenges related to this topic that includes the contexts of the construction, manufacturing, planning to social aspects, cultural, physical and architectural design. The thing that has a significant importance in this topic, is the relationship between architects and the people. The role of their perception and mental images in making the decision is related to the architectural design of the housing. To Investigate the similarities and differences between what the viewpoints of architects and the people, is the main object of the research, that dedicatedly has been done on the facades by using multidimensional scaling analysis (MDS). The research implementation method is based on qualitative analysis of data from visual preferences from the viewpoint of architects and the people. The Statistical population includes 420 of people with a random sampling in the three areas in the central texture of Tehran and with 130 people of the architects that have been academic education and as well as work`s professional experience more than five years. The results indicated that subjective and visual perceptions of people and architects have considerable correspondence and distinctions with each other, which is recognizable.
المصادر:
Ackerman J. (1969) , Listening to Architecture , Harvard Educational Review.
Alexander, Christopher, (1964), Notes on the Synthesis of Form, Harvard University press, Cambridge and Massachusetts.
Appleyard D. (1979) The Conservation of Cities, Cambridge, MA: MIT Press
Bomanian, Mohammadreza; Shahbazi, Mehrdad; Oryani Nejad, Reza (2016) Comparative study of the complexity perception in the facade of prevalent new fashioned building facades in the city of Ardakan, HaftHesar environmental studies quarterly, Vol. 5., Issue 18.
Broom, J. (2005) Mass Housing cannot be Sustained, in Blundel P, Petrescu D, Till J, Architecture and participation, Spon press, London
Devlin, k & Nasar, J.L. (1989) The Beauty and the Beast: Some Preliminary Comparisons of “High” Versus “popular” Residential Architecture and Public Versus Architecture Judgment of same. Journal of Environmental Psychology, 9.
Farmani, Saeid (2011). Multidimensional scaling and their applications in psychology, Online psychology magazine, Issue 3.
Ghaem, Gisoo (1996). Common language of constructing housing units during the past days in Iran, Saffeh, Issue 21, 22.
Geh, Ean (2014). People cities, Trans: Ghaffari, Ali, Ghaffari, Lila, Elm-e Memar publications, Tehran.
Golchin, Peyman; Naroui, Behrouz; Masnavi, Mohammadreza (2011). Evaluating the visual quality of the education spaces based on the priorities of the users, Environmentology quarterly, Vol. 38., Issue 62.
Golkar K. (2008) Conceptual Evolution of urban Visual Environment, From Cosmetic Approach Through To Sustainable Approach. Journal of Environmental Sciences, 5.
Hall, Stuart (2011)., Meaning, culture and social life, Trans: Golmohammadi, Ahmad; Ney publications, Tehran.
Hejazi, El.; Naghsh, Zahra (2013). Multidimensional scaling and its advantages in different fields of psychology, Educative measurement quarterly, vol 4, Issue 13.
Jack. L., Nasar (2014). Evaluative image of the city, Trans: Asadi Mahalchali, Masoud; Armanshahr, Tehran.
Jaworska N. (2009) A Review of Multidimensional Scaling (MDS) and its Utility in Various Psychological Domains. Tutorials in Quantitative Methods for Psychology, 5.
Kaplan S. (1989) The visual environment: Public Participation in design and planning. Journal of Social Issues, 45
Meyer J., M. (2005) Using Multidimensional Scaling on Data from Pairs of Relative to Explore the Dimensionality of categorical Multifactorial Traits. Genetic Epidemiology, 9
Lang, Jon (2014). Creating architectural theories: role of behavioural sciences in environmental design, Trans: Eynifar, Alireza; Tehran university.
Lawson, Bryan (2005). How designers think: the design process demystified; Trans: Nadimi, Hamid; Shahid Beheshti University.
Lawson, Bryan (2012), Language of space, Trans: Eynifar, Alireza; Karimian, Foad., Tehran university, Tehran.
Latifi, Amin; Sajjadzadeh, Hassan (2014). Evaluating the impact of environmental qualities on the behavioural patterns in the city parks; urban studies quarterly, Issue 11.
Porteous J. (1996) Environmental Aesthetics, ideas, policy and planning, London: Fontledge Rapoport A. (1982) The Meaning of the Built Environment. California: SAGE publication Torgerson W.S. (1958) Theory and Methods of scaling. New York: Jone Wiley and Sons Appleyard D. (1979) The Conservation of Cities, Cambridge, MA: MIT Press.
Rapoport A. (1982) The Meaning of the Built Environment. California: SAGE publication
Shahinzad, M.; Radian, Mojtaba and Pourjafar Mohammadreza (2015). Evaluating the visual preferences of the women from the urban spaces of Tehran, advances in cognitive sciences quarterly, Vol. 17, issue 1.
Tavassoli, G. (2014). Urban sociology; Tehran, Jame Shenasan.
Tayyebian, M. and Mansouri, Y. (2013). Elevating the environmental quality and satisfaction of life in the new neighbourhoods with prioritization of proceedings based on the viewpoint of resident citizens, Environtology quarterly, vol 39, Issue 4.
Torgerson W.S. (1958) Theory and Methods of scaling. New York: Jone Wiley and Sons
Zumthor, P.(2006). Thinking of architecture; trans: Shelviri, Alireza, Herfeh Honarmand publications, 1st ed.,, 2015.
