عوامل موثر بر پذیرش و بهره‌گیری از تجارت الکترونیک در میان اعضای هیأت علمی تربیت‌بدنی و علوم ورزشی
الموضوعات :
1 - دانشگاه کردستان
2 - سنندج- دانشگاه کردستان- دانشکده علوم انسانی و اجتماعی-
الکلمات المفتاحية: تربیت بدنی و علوم ورزشی, عوامل فردی, عوامل محیطی, اعضای هیأت علمی, تجارت الکترونیک,
ملخص المقالة :
پیشرفت های اخیر در فنآوری اطلاعات و ارتباطات، موج جدیدی از استقبال عمومی برای استفاده از این مزیت نوین را بدنبال داشته است. تجارت الکترونیک در راستای گسترش کسب و کارهای مجازی یکی از این منافع جدید بشمار می رود. در این راستا دانشگاه ها بعنوان خاستگاه تولید و کمک به پذیرش فنآوری، همواره نقش مهمی را در توسعه تجارت الکترونیک ایفا مینمایند. مطالعه حاضر عوامل موثر بر میزان پذیرش و بهره گیری از تجارت الکترونیک در میان اعضای هیأت علمی تربیت‌بدنی وکشور را مورد بررسی قرار داد. جامعه آماری شامل کلیه اعضای هیأت علمی تربیت‌بدنی و علوم ورزشی کشور به تعداد 150 نفر براساس روش نمونهگیری کوکران بود. ابزار اندازهگیری شامل پرسشنامه محقق ساخته پذیرش و بهره‌گیری از تجارت الکترونیک و پرسشنامههای عوامل فردی و محیطی از پرسشنامه لی و عزیزی و حاج کریمی بود. از نظر متخصصان برای تأیید روایی صوری و محتوایی، از تحلیل عاملی تائیدی برای تأیید روایی سازه و از آلفای کرونباخ برای پایایی آنها و از مدل معادلات ساختاری برای آزمون فرضیات استفاده شد. یافته‌ها نشان داد در میان عوامل فردی، تجربه مستقیم، ریسک درک شده و فایده درک شده بیشترین تأثیر را بر میزان پذیرش و تجربه مستقیم، ریسک مورد انتظار و دانش بیشترین تأثیر را بر میزان بهره‌گیری تجارت الکترونیک توسط اعضاء هیأت علمی تربیت‌بدنی و علوم ورزشی داشته است. به‌نظر میرسد عامل اصلی عدم استقبال از معاملات اینترنتی در ایران، ریشه در عوامل فردی و محیطی دارد به‌طوریکه این عدم اعتماد و اطمینان در اعضای هیأت علمی نیز تاثیر زیادی دارد
المصادر:
Ardiansah, M., Chariri, A., Rahardja, S., & Udin, U. (2020). The effect of electronic payments security on e-commerce consumer perception: An extended model of technology acceptance. Management Science Letters, 10(7), 1473-1480.
Asgarpour, SH. Mohajdi Mukher, M.; Bagheri Parmehar, S. (1401). Dampak indeks pengembangan e-niaga pada pasar tenaga kerja sektor jasa di Iran, ekonomi kuantitatif, publikasi online, https://doi.org/10.22055/jqe.2022.39893.2467 (Persian).
Ashairi, A (1400). Pengaruh orientasi pemasaran elektronik terhadap kinerja bisnis strategis, Jurnal Triwulanan Pendekatan Penelitian Baru dalam Manajemen dan Akuntansi, 5(66), 155-170. (Persian).
Berthon, pierre . pitt,leyiand .Berthon , jean- paul . Campbell,colin .Thwaites ,des (2008). E-Relationship for e-Readiness: Culture and corruption in international e-B2B ,Industrial Marketing Management 37, 83-91.
Bunker, M. P., and Ball, D. (2005). Transference: the effect of relationship history on consumers' Relationships with Other Firms. Advances in Consumer Research, 32, 507-513.
Chaffey, D. (2002) “E-business and e-commerce management” Financial Times/Prentice Hall, Harlow, UK.
Cousins ,k.c.,& Robey,d. (2005). The social shaping of electronic metals exchanges: An institutional theory perspective. Information Technology & people.18 (3), 212-229.
Del Afrouz, N., Taqvi, A; Ghasemi, A; Jafari, S. (2018). Mengidentifikasi faktor-faktor yang mempengaruhi perkembangan e-commerce dengan penekanan pada peran jejaring sosial, Manajemen Bisnis, 11(43), 70-87. (Persian).
Dong, B., Evans, K. R., and Zou, S. (2008). The effects of customer participation in co-created service recovery. J. of the Acad. Mark. Sci., 36, 123-137.
Dubelaar,c., Sohal, A.,Savic ,V., (2005). Benefits .impediments and critical success factors in B2C e-business adoption. Technovation 25(11), 1251-1262.
Ferokhzad and et al.(2004). Maturity Model for e-commerce companies exporting to Iran , Moseseyeh motaleat And Peghoheshhayeh bazergani, FeRhange modirit, 4(13): 5-36.
Fui-Hoon Nah, Fiona, Davis, Sid, (2002), HCI Research Issues in Electronic Commerce, Journal of Electronic Commerce Research.
Gefen, (2000), E-commerce: the role of familiarity and trust, Omega 28 (6) 725 –737.
Ghafari Ashtiani, P.; Hari, M.; Gholami, B (1390). Investigasi peran kepercayaan elektronik dan norma subyektif dalam penerimaan situs web e-commerce oleh pelanggan (studi kasus: Perusahaan Kereta Penumpang Raja), Manajemen Pemasaran, 12(1), 63-81. (Persian).
Glantz ,d.,(1999). The national technology readiness survey: -executive summary. Retrieved December 2004 from (rockresearrch.com).
Haj Kerimi, abbasali: Azizi, Shahriar: Akhewan kherazian, Meryem.,(2009). Designing a model of the factors affecting the implementation of electronic commerce in SMEs. Danesh and Tosaeh Journal, 16(27),; 10-21.
Hanefizadeh, Peyam; Rezaii, Mehrdad.,(2010). Definitions, Challenges and Solutions Ele tronic Commerce, Termeh Publisher, 3th, Tehran.
Hoseini, Hamid Khodadad; Shirkhodaii, Meisem; Kordnanig, Asedolla.,(2008). Factors affecting customer confidence in electronic commerce (Model B2C). Moders Olom Enasani Joirnal, 13(61): 93-118.
Hosseini, M.; Farahani, A; Termazade Yazdi, M. (2015). Peran e-commerce dalam pemasaran merek olahraga, konferensi internasional ketiga tentang pendidikan jasmani dan ilmu olahraga, Teheran. (Persian).
Jwanmerd, Habibollah: Soltanzadeh, Aliakber.,(2009). Characteristics are Internet and the Web Site and its effect on trust and customer loyalty (Case study: Order of cultural products through the Internet) Paghoheshnameh bazergani, 53: 45-35.
Kazemi, Mehdi; Beridneziif, Yehya., (2011). Perceived justice of service recovery and its impact on consumer confidence in the company's domestic air passenger. Pejhoheshnameh modiriet tehewol, 2(3): 111-123.
Changsu, Tao. Wang, Shin. Namchul and Kim. Ki-Soo (2010). An empirical study of customers’ perceptions of security and trust in e-payment systems, Omega 35 , 22 – 38.
P, (2003)“Marketing Management” prentice –Hall, London, p 340.
Laudon, C., Laudon ,J. P.,(2004). Management Information Systems,eight ed. Prentice-Hall.Upper Saddle River, NJ.
Matthew K. O. and Turban,Efraim (2009). A Trust Model for Consumer Internet Shopping, International Journal of Electronic Commerce, Vol. 6, No. 1, pp. 75–91.
Levy Margi . Powell ,Philip (2003). Exploring SME Internet Adoption: Towards a Contingent Model Internet adoption, in both large and small firms (SMEs)" Electronic Markets,vol13, no2, pp173-181.
Lotfi, KH. Askarian, F; Lotfi Yamchi, S. (2015). "Investigasi keterbatasan teknis dan non-teknis e-commerce barang olahraga (studi kasus: provinsi Azerbaijan Timur)". Jurnal manajemen olahraga dan perilaku gerakan, nomor 24, musim gugur dan musim dingin 2015, hlm. 95-106. (Persian).
Marsito, M., & Purnia, D. S. (2022). IMPLEMENTASI RAD PADA E-COMMERCE SEPATU (STUDY KASUS BUANA SPORTS TANGERANG). EVOLUSI: Jurnal Sains dan Manajemen, 10(1). Marsito, M., & Purnia, D. S. (2022). IMPLEMENTASI RAD PADA E-COMMERCE SEPATU (STUDY KASUS BUANA SPORTS TANGERANG). EVOLUSI: Jurnal Sains dan Manajemen, 10(1).
Martin M. I., Maltay H. M., (2001). "Blanket approaches to promoting ICT in small firms: some lessons from the DTI ladder adoption model in the UK" Internet Research,vol11,no 5, pp 399-410.
Martinez-Lopez. Francisco J. and Montoro-Rios. Francisco J.,(2003). Modeling Consumer Trust in Internet Shopping based on the Standard Learning Hierarchy: A Structural Approach. Internet Research, vol11,no 5, pp 399-410.
Parasuraman ,A, (2010). Technology readiness index: a multiple- item scale to measure readiness to embrace new technology .Journal of Service Research 2 (4),307-320.
P.A. (2003). Consumer acceptance of electronic commerce—integrating trust and risk with the technology acceptance model, International Journal of Electronic Commerce 7 (3), pp. 69–103.
Rahimi Zadeh, M. (1400). Strategi dan konsekuensi perdagangan elektronik di industri olahraga Iran, Manajemen Olahraga 13(4), 1071-1091. (Persian).
Rayport j.f and Jaworski, B. j (2001). “Introduction to E-commerce” McGraw Hill,NewYork, pp 4-5.
Rizaldi, A., & Madany, Z. (2021). Impact of E-Commerce in Industry. International Journal of Research and Applied Technology (INJURATECH), 1(2), 283-288.
Rosta, Ahmed; Abulfezli, SaeidAbolfezl; Ghorbani, Hesen.,(2009). The role of non-confidence to avoid infringement of Internet advertising, Information Technology management Journal, 2(1): 67-77.
Saeed, Fethi; Shehryar, Azizi.,(2003). Measurement maturity level of e-commerce internet store of active. Economic and New business, 4(2): 44-61
Senayeei, Ali.,(2007). Electronic Commerce. Jehad Daneshgahi Publisher, 1th, Esfehan.
Senayeei, Ali; Ghaziferd, Amirmerhdi; Sobhan menesh, Firoz.,(2011). Factors affecting the development in technology, radio frequency identification RFID in supply chain management through electronic (E-SCM). New marketing research journal, 1(1): 66-87.
Shafeii, Reza; Shojaeii, Abdolnaser; AllahWeisi, Behareh.,(2010). The role of organizational knowledge management in e-commerce adoption in Iranian companies. 5th International e-commerce Conference, Kish, IRAN.
Syahmoradi, M.; Mirkazemi, A. (1400). Menyelidiki tantangan pengembangan e-commerce dalam olahraga, konferensi internasional pertama ilmu pendidikan, psikologi, ilmu olahraga dan pendidikan jasmani, Surrey, https://civilica.com/doc/1456331 (Persian).
Felix B, Sutherland. PauL(2004). “Online Consumer Trust: A Multi-Dimensional Model” the Journal of Electronic Commerce in Organizations, Vol. 2, No.3,PP:40-58.
Sultan F,L. and W.J. Qualls(2000), “ Placing trust at the center of your Internet strategy” Sloan Management Review, Vol 42, No 1,pp 39– 48
Pauline A. (2003). “Business modeling with UML: the implementation of CRM systems for online retailing", Journal of Retailing and Consumer Services 10 181–191.
Yu Lai ,Jung .,Shyong Ong , Chorng, (2010). Assessing and managing employees for embracing change: A multiple –item scale to measure employee readiness for e-business., Technovation 30,76-85.
Zahrabi, F; Sabunchi, R.; Foroghipour, H (1400). Model kualitatif e-commerce produk olahraga negara, manajemen komunikasi di media olahraga, 8(3), 50-41. (Persian).
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Ardiansah, M., Chariri, A., Rahardja, S., & Udin, U. (2020). The effect of electronic payments security on e-commerce consumer perception: An extended model of technology acceptance. Management Science Letters, 10(7), 1473-1480.
Asgarpour, SH. Mohajdi Mukher, M.; Bagheri Parmehar, S. (1401). Dampak indeks pengembangan e-niaga pada pasar tenaga kerja sektor jasa di Iran, ekonomi kuantitatif, publikasi online, https://doi.org/10.22055/jqe.2022.39893.2467 (Persian).
Ashairi, A (1400). Pengaruh orientasi pemasaran elektronik terhadap kinerja bisnis strategis, Jurnal Triwulanan Pendekatan Penelitian Baru dalam Manajemen dan Akuntansi, 5(66), 155-170. (Persian).
Berthon, pierre . pitt,leyiand .Berthon , jean- paul . Campbell,colin .Thwaites ,des (2008). E-Relationship for e-Readiness: Culture and corruption in international e-B2B ,Industrial Marketing Management 37, 83-91.
Bunker, M. P., and Ball, D. (2005). Transference: the effect of relationship history on consumers' Relationships with Other Firms. Advances in Consumer Research, 32, 507-513.
Chaffey, D. (2002) “E-business and e-commerce management” Financial Times/Prentice Hall, Harlow, UK.
Cousins ,k.c.,& Robey,d. (2005). The social shaping of electronic metals exchanges: An institutional theory perspective. Information Technology & people.18 (3), 212-229.
Del Afrouz, N., Taqvi, A; Ghasemi, A; Jafari, S. (2018). Mengidentifikasi faktor-faktor yang mempengaruhi perkembangan e-commerce dengan penekanan pada peran jejaring sosial, Manajemen Bisnis, 11(43), 70-87. (Persian).
Dong, B., Evans, K. R., and Zou, S. (2008). The effects of customer participation in co-created service recovery. J. of the Acad. Mark. Sci., 36, 123-137.
Dubelaar,c., Sohal, A.,Savic ,V., (2005). Benefits .impediments and critical success factors in B2C e-business adoption. Technovation 25(11), 1251-1262.
Ferokhzad and et al.(2004). Maturity Model for e-commerce companies exporting to Iran , Moseseyeh motaleat And Peghoheshhayeh bazergani, FeRhange modirit, 4(13): 5-36.
Fui-Hoon Nah, Fiona, Davis, Sid, (2002), HCI Research Issues in Electronic Commerce, Journal of Electronic Commerce Research.
Gefen, (2000), E-commerce: the role of familiarity and trust, Omega 28 (6) 725 –737.
Ghafari Ashtiani, P.; Hari, M.; Gholami, B (1390). Investigasi peran kepercayaan elektronik dan norma subyektif dalam penerimaan situs web e-commerce oleh pelanggan (studi kasus: Perusahaan Kereta Penumpang Raja), Manajemen Pemasaran, 12(1), 63-81. (Persian).
Glantz ,d.,(1999). The national technology readiness survey: -executive summary. Retrieved December 2004 from (rockresearrch.com).
Haj Kerimi, abbasali: Azizi, Shahriar: Akhewan kherazian, Meryem.,(2009). Designing a model of the factors affecting the implementation of electronic commerce in SMEs. Danesh and Tosaeh Journal, 16(27),; 10-21.
Hanefizadeh, Peyam; Rezaii, Mehrdad.,(2010). Definitions, Challenges and Solutions Ele tronic Commerce, Termeh Publisher, 3th, Tehran.
Hoseini, Hamid Khodadad; Shirkhodaii, Meisem; Kordnanig, Asedolla.,(2008). Factors affecting customer confidence in electronic commerce (Model B2C). Moders Olom Enasani Joirnal, 13(61): 93-118.
Hosseini, M.; Farahani, A; Termazade Yazdi, M. (2015). Peran e-commerce dalam pemasaran merek olahraga, konferensi internasional ketiga tentang pendidikan jasmani dan ilmu olahraga, Teheran. (Persian).
Jwanmerd, Habibollah: Soltanzadeh, Aliakber.,(2009). Characteristics are Internet and the Web Site and its effect on trust and customer loyalty (Case study: Order of cultural products through the Internet) Paghoheshnameh bazergani, 53: 45-35.
Kazemi, Mehdi; Beridneziif, Yehya., (2011). Perceived justice of service recovery and its impact on consumer confidence in the company's domestic air passenger. Pejhoheshnameh modiriet tehewol, 2(3): 111-123.
Changsu, Tao. Wang, Shin. Namchul and Kim. Ki-Soo (2010). An empirical study of customers’ perceptions of security and trust in e-payment systems, Omega 35 , 22 – 38.
P, (2003)“Marketing Management” prentice –Hall, London, p 340.
Laudon, C., Laudon ,J. P.,(2004). Management Information Systems,eight ed. Prentice-Hall.Upper Saddle River, NJ.
Matthew K. O. and Turban,Efraim (2009). A Trust Model for Consumer Internet Shopping, International Journal of Electronic Commerce, Vol. 6, No. 1, pp. 75–91.
Levy Margi . Powell ,Philip (2003). Exploring SME Internet Adoption: Towards a Contingent Model Internet adoption, in both large and small firms (SMEs)" Electronic Markets,vol13, no2, pp173-181.
Lotfi, KH. Askarian, F; Lotfi Yamchi, S. (2015). "Investigasi keterbatasan teknis dan non-teknis e-commerce barang olahraga (studi kasus: provinsi Azerbaijan Timur)". Jurnal manajemen olahraga dan perilaku gerakan, nomor 24, musim gugur dan musim dingin 2015, hlm. 95-106. (Persian).
Marsito, M., & Purnia, D. S. (2022). IMPLEMENTASI RAD PADA E-COMMERCE SEPATU (STUDY KASUS BUANA SPORTS TANGERANG). EVOLUSI: Jurnal Sains dan Manajemen, 10(1). Marsito, M., & Purnia, D. S. (2022). IMPLEMENTASI RAD PADA E-COMMERCE SEPATU (STUDY KASUS BUANA SPORTS TANGERANG). EVOLUSI: Jurnal Sains dan Manajemen, 10(1).
Martin M. I., Maltay H. M., (2001). "Blanket approaches to promoting ICT in small firms: some lessons from the DTI ladder adoption model in the UK" Internet Research,vol11,no 5, pp 399-410.
Martinez-Lopez. Francisco J. and Montoro-Rios. Francisco J.,(2003). Modeling Consumer Trust in Internet Shopping based on the Standard Learning Hierarchy: A Structural Approach. Internet Research, vol11,no 5, pp 399-410.
Parasuraman ,A, (2010). Technology readiness index: a multiple- item scale to measure readiness to embrace new technology .Journal of Service Research 2 (4),307-320.
P.A. (2003). Consumer acceptance of electronic commerce—integrating trust and risk with the technology acceptance model, International Journal of Electronic Commerce 7 (3), pp. 69–103.
Rahimi Zadeh, M. (1400). Strategi dan konsekuensi perdagangan elektronik di industri olahraga Iran, Manajemen Olahraga 13(4), 1071-1091. (Persian).
Rayport j.f and Jaworski, B. j (2001). “Introduction to E-commerce” McGraw Hill,NewYork, pp 4-5.
Rizaldi, A., & Madany, Z. (2021). Impact of E-Commerce in Industry. International Journal of Research and Applied Technology (INJURATECH), 1(2), 283-288.
Rosta, Ahmed; Abulfezli, SaeidAbolfezl; Ghorbani, Hesen.,(2009). The role of non-confidence to avoid infringement of Internet advertising, Information Technology management Journal, 2(1): 67-77.
Saeed, Fethi; Shehryar, Azizi.,(2003). Measurement maturity level of e-commerce internet store of active. Economic and New business, 4(2): 44-61
Senayeei, Ali.,(2007). Electronic Commerce. Jehad Daneshgahi Publisher, 1th, Esfehan.
Senayeei, Ali; Ghaziferd, Amirmerhdi; Sobhan menesh, Firoz.,(2011). Factors affecting the development in technology, radio frequency identification RFID in supply chain management through electronic (E-SCM). New marketing research journal, 1(1): 66-87.
Shafeii, Reza; Shojaeii, Abdolnaser; AllahWeisi, Behareh.,(2010). The role of organizational knowledge management in e-commerce adoption in Iranian companies. 5th International e-commerce Conference, Kish, IRAN.
Syahmoradi, M.; Mirkazemi, A. (1400). Menyelidiki tantangan pengembangan e-commerce dalam olahraga, konferensi internasional pertama ilmu pendidikan, psikologi, ilmu olahraga dan pendidikan jasmani, Surrey, https://civilica.com/doc/1456331 (Persian).
Felix B, Sutherland. PauL(2004). “Online Consumer Trust: A Multi-Dimensional Model” the Journal of Electronic Commerce in Organizations, Vol. 2, No.3,PP:40-58.
Sultan F,L. and W.J. Qualls(2000), “ Placing trust at the center of your Internet strategy” Sloan Management Review, Vol 42, No 1,pp 39– 48
Pauline A. (2003). “Business modeling with UML: the implementation of CRM systems for online retailing", Journal of Retailing and Consumer Services 10 181–191.
Yu Lai ,Jung .,Shyong Ong , Chorng, (2010). Assessing and managing employees for embracing change: A multiple –item scale to measure employee readiness for e-business., Technovation 30,76-85.
Zahrabi, F; Sabunchi, R.; Foroghipour, H (1400). Model kualitatif e-commerce produk olahraga negara, manajemen komunikasi di media olahraga, 8(3), 50-41. (Persian).
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