واکاوی تجربه زیسته هواداران از چالش‌های توسعه فرهنگ هواداری ورزش فوتبال موردمطالعه باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان
الموضوعات :
سلمان آذربایجانی
1
,
سعید شریفی
2
,
علی رشیدپور
3
1 - گروه مدیریت و برنامه ریزی فرهنگی، واحد اصفهان (خوراسگان). دانشگاه آزاد اسلامی. اصفهان ، ایران.
2 - گروه مدیریت و برنامه ریزی فرهنگی، واحد اصفهان (خوراسگان). دانشگاه آزاد اسلامی. اصفهان ، ایران.
3 - گروه مدیریت و برنامه ریزی فرهنگی، واحد اصفهان (خوراسگان). دانشگاه آزاد اسلامی. اصفهان ، ایران.
الکلمات المفتاحية: تجربه زیسته, فرهنگ هواداری, هواداری, باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان, فوتبال,
ملخص المقالة :
هدف: به واسطه اهمیت راهبردی حضور فیزیکی هواداران در ورزشگاه‌ها و تنظیم مناسبات ورزشی و جایگاه آن‌ها در توسعه فرهنگ هواداری درک چالش‌هایی که فراروی هواداران ورزش فوتبال قرار دارد مسئله قابل توجهی به شمار می‌رود که مستقل از ظرفیت‌های ایجاد شده توسط کانون‌ها و باشگاه‌های ورزشی نیازمند واکاوی و بازخوانی از منظر هواداران است. ازاین‌رو هدف پژوهش حاضر واکاوی تجربه زیسته هواداران از چالش‌های توسعه فرهنگ هواداری ورزش فوتبال است.روش پژوهش: روش پژوهش کیفی از نوع پدیدارشناسی با رویکرد توصیفی و مبتنی بر مدل کولایزی می‌باشد. جامعه پژوهش اعضای کانون هواداران ورزشی باشگاه سپاهان اصفهان و مدیران فرهنگی باشگاه بودند. از این میان نمونه پژوهش با 20 نفر به اشباع داده رسید. روش نمونه‌گیری هدفمند وابسته به معیار و غیرمتجانس بود. ابزار گردآوری داده‌ها مصاحبه نیمه ساختاریافته بود. اعتبار داده‌ها از طریق ممیزان بیرونی، توصیف عمیق، بازگشت به مصاحبه‌شوندگان و دو کدگذار تائید شد. یافته‌های پژوهش: یافته‌های پژوهش پس از پیاده‌سازی اطلاعات و کدگذاری داده‌ها در چند مقوله شامل بازمهندسی افکار هواداران در فرهنگ توسعه، گرایش روز افزون به مصرف رسانه‌ای، نگرش ابزاری به هواداران، زنانه شدن ورزش، مسئولیت اجتماعی هواداران، صلاحیت فرهنگی-اجتماعی هواداران و کسب‌وکار هواداران دسته‌بندی شدند.نتیجه‌گیری: توسعه فرهنگ هواداری مستلزم آمادگی برای مواجهه با چالش‌هایی است که بخش عمده‌ای از آن از طریق افزایش مهارت‌های فردی و میان فردی و توسط هواداران قابل انجام است؛ نتایج این پژوهش در تقویت و بازسازی نگرش‌های مدیران و برنامه ریزان کانون‌های هواداری برای توسعه فرهنگ هواداری تأثیرگذار خواهد بود.
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Biscaia, R., Ross, S., Yoshida, M., Correia, A., Rosado, A., & Marôco, J. (2016). Investigating the role of fan club membership on perceptions of team brand equity in football. Sport Management Review, 19(2), 157-170.
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Burton, N., Bradish, C., & Dempsey, M. (2019). “Exploring expatriate fan identification in international football supporters”. Sport, Business and Management: An International Journal.
Colaizzi, P. F. (1978). Psychological research as the phenomenologist views it.
Dogari, K. A., Apuke, O. D., & Shadrach, I. (2018). Comfort or Conflict? Investigating the Attitude and Experiences of European Football Fans in Television Viewing Centers in Nigeria. Global Media Journal, 16(30), 1-10.
Dolles, H., & Söderman, S. (2005). Globalization of sports: The case of professional football and its international management challenges. Deutsches Institut für Japanstudien.
Dwyer, B. (2013). The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption. Sport Marketing Quarterly, 22(1).
Eslami. A. (2019) Ethics oriented -culture model among Iranian Football Premier League Spectators. PhD thesis, Faculty of Humanities, Islamic Azad University, Ardabil Branch. (in Persian)
European Sport Management Quarterly, 12(5), 501–524.
Faria, S., Pereira, M. S., Ferreira, P., & Rodrigues, P. (2022). Understanding the effect of social media marketing activities on football fans’ satisfaction and engagement: A study of Portuguese 2nd League Professional Football Clubs.
Fillis, I, Mackay, C (2014) Moving beyond fan typologies. Journal of Marketing Management 30(3–4): 334–363.
Fitzpatrick, D., & Hoey, P. (2022). From fanzines to foodbanks: Football fan activism in the age of anti-politics. International Review for the Sociology of Sport, 10126902221077188.
Gaffney, C. (2015). Virando o jogo: The challenges and possibilities for social mobilization in Brazilian football. Journal of Sport and Social Issues, 39(2), 155-174.
Hewer, P., Gannon, M., & Cordina, R. (2017). Discordant fandom and global soccer brands:‘Let the people sing’. Journal of Consumer Culture, 17(3), 600-619.
Heydari, F, (2018). Investigating the anti-brand community in professional football: A study of the behavior of Esteghlal and Persepolis fans on social networks, Master Thesis, Faculty of Humanities and Social Sciences, University of Kurdistan. (in Persian)
Holt, O. (2020). Oliver Holt: Don’t pretend real football is back … this is a pale imitation, and the game we love may never return. Mail Online.
Hosseini Ala, S.M. (2019). A study of sociological strategies to reduce the tendency to violence and aggression of football spectators, Master Thesis, Payame Noor Center, Mashhad, Payame Noor University, Khorasan Razavi Province. (in Persian)
Jackson, J., & MacInnes, P. (2020). Liverpool among clubs to argue against paying £330 m rebate to broadcasters. The Guardian
Joern, L., & Havelund, J. (2020). Ultras in Denmark. The new football thugs?. Soccer & society, 21(1), 50-60.
Jones, C. (2022). Kourat el Kadem: soccer culture and fandom in postcolonial Francophone Algerian texts. The Journal of North African Studies, 27(1), 143-159.
Krzyżowski, F., & Strzelecki, A. (2022). Creating a fan bond with a football club on social media: a case of Polish fans. Soccer & Society, 1-14.
Guba, E. G., & Lincoln, Y. S. (1985). Naturalistic Inquiry Newbury Park.
Lopez-Gonzalez, H., & Tulloch, C. D. (2015). Enhancing media sport consumption: Online gambling in European football. Media International Australia, 155(1), 130-139.
Montazeri, A., Taleb Pour, M., Andam, R., & Kazem Nejad, A. (2019). The Role of Social Responsibilities in Attitude of Iran Football Fans. Sport Management Studies, 11(53), 157-180.
Norouzi Seyed Hossini, R. (2021). Understanding Lived Experience of Sports Public Relations Managers from Media Crisis (A Phenomenological Approach). Communication Management in Sport Media, 8(2), 13-26.
Parry, K. D., & Richards, J. (2022). Football Fans and Food: Feeding the Desire. In Routledge Handbook of Sport Fans and Fandom (pp. 377-387). Routledge.
Parsamehr. M & ,.Niknejad. M & ,.Rasoolinejad. S.P. (2014). Investigating the Motivations Related to Youth Support for Football (Case Study: Yazd University Students), Journal of Sport Management and Motor Behavior, V(10), N19; 187-196. (in Persian)
Parsamehr. M & Turkan. R. (2009). Investigating the Factors Affecting the Support of Individuals of Iran League Football Teams, Iranian Journal of Sociology, Fall 2009, V10, N3; 85-105. (in Persian)
Penfold, C., & Cleland, J. (2022). Kicking It Out? Football Fans’ Views of Anti-Racism Initiatives in English Football. Journal of Sport and Social Issues, 46(2), 176-198.
Purkiani, M. & Boroumand. M & Hosseini. SA & Afrozeh. A. (2020). The Effect of Emotions on Satisfaction, Support and Behavioral Goals of Fans of Iranian Premier Football Clubs, Sports Marketing Studies, V(1), N2; 133-148. (in Persian)
Rafeei, F. & Nazari. R. & Niazy. P. (2022). Presenting the Pattern of Mentoring Behavior of Iranian Sports Managers: As a strategic behavior, Journal of Strategic Sociological Studies in Sport 2022, V (2), N2, 1-16. (in Persian)
Roan, D. (2020). Coronavirus: Fans may not be able to return to sporting events until at least end of March. BBC Sport.
Ronay, B., 2019. He’s one of our own: China’s dream of world cup domination has no boundaries. Guardian, 20. 12 October
Sadegi, H., & Nazari, R., Rahimi, G. (2022) The Role of tendency toward spirituality and moral ideology among Athletes, Journal of Strategic Sociological Studies in Sport 2022, V (2), N2, 34-42. (in Persian)
Samra, B, Wos, A (2014) Consumer in sports: Fan typology analysis. Journal of Intercultural Management 6(4–1): 263–288.
Shabani, S. (2016) Identification of cultural measures effective in improving the security of Iranian football stadiums, PhD thesis, Faculty of Physical Education and Sports Sciences, University of Guilan. (in Persian)
Skott-Myhre, H. (2017). Youth and subculture as creative force. In Youth and Subculture as Creative Force. University of Toronto Press.
Slater, M., & Waugh, C. (2020, August 15). Explained: How football will welcome fans back to stadiums. The Athletic.
ZamaniDadaneh S, Esmaili M R, Zarei A. The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club). Research in Sport Management and Motor Behavior. 2021; 11 (22) :181-200. (in Persian)
Zuser, T. (2022). Rearticulating football fans in Hong Kong: between activism, localism, and consumerism. Cultural Studies, 36(2), 260-278.
_||_Adjei, O. (2021). Football fans consumption media during Covid-19: The Ghanaian perspective. International Journal of Educational Research and Review, Vol. 2(5) pp. 053-060, July, 2021
Aloia, A. & Law, J. (2020, May 22). EFL: How coronavirus is affecting lower-league clubs, players, fans and livelihoods. BBC Sport.
Antonowicz, D., Kossakowski, R., & Jakubowska, H. (2021). A bittersweet welcome: attitudes of Polish ultra-fans toward female fans entering football stadiums. Sport in Society, 24(7), 1183-1199.
Armstrong, G., & Hobbs, D. (2004). Tackled from behind. In Football, violence and social identity (pp. 199-230). Routledge.
Atkinson, C., McBride, M., and Moore, A., 2020. Pitched! informants and the covert policing of football fans in Scotland. Policing and society, Latest
Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management, 22(2), 205-226.
Biscaia, R., Ross, S., Yoshida, M., Correia, A., Rosado, A., & Marôco, J. (2016). Investigating the role of fan club membership on perceptions of team brand equity in football. Sport Management Review, 19(2), 157-170.
Brown, C. (2022). Football must not forget its inclusive responsibilities in the rush to get fans back into stadiums. Managing Sport and Leisure, 27(1-2), 119-124.
Burton, N., Bradish, C., & Dempsey, M. (2019). “Exploring expatriate fan identification in international football supporters”. Sport, Business and Management: An International Journal.
Colaizzi, P. F. (1978). Psychological research as the phenomenologist views it.
Dogari, K. A., Apuke, O. D., & Shadrach, I. (2018). Comfort or Conflict? Investigating the Attitude and Experiences of European Football Fans in Television Viewing Centers in Nigeria. Global Media Journal, 16(30), 1-10.
Dolles, H., & Söderman, S. (2005). Globalization of sports: The case of professional football and its international management challenges. Deutsches Institut für Japanstudien.
Dwyer, B. (2013). The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption. Sport Marketing Quarterly, 22(1).
Eslami. A. (2019) Ethics oriented -culture model among Iranian Football Premier League Spectators. PhD thesis, Faculty of Humanities, Islamic Azad University, Ardabil Branch. (in Persian)
European Sport Management Quarterly, 12(5), 501–524.
Faria, S., Pereira, M. S., Ferreira, P., & Rodrigues, P. (2022). Understanding the effect of social media marketing activities on football fans’ satisfaction and engagement: A study of Portuguese 2nd League Professional Football Clubs.
Fillis, I, Mackay, C (2014) Moving beyond fan typologies. Journal of Marketing Management 30(3–4): 334–363.
Fitzpatrick, D., & Hoey, P. (2022). From fanzines to foodbanks: Football fan activism in the age of anti-politics. International Review for the Sociology of Sport, 10126902221077188.
Gaffney, C. (2015). Virando o jogo: The challenges and possibilities for social mobilization in Brazilian football. Journal of Sport and Social Issues, 39(2), 155-174.
Hewer, P., Gannon, M., & Cordina, R. (2017). Discordant fandom and global soccer brands:‘Let the people sing’. Journal of Consumer Culture, 17(3), 600-619.
Heydari, F, (2018). Investigating the anti-brand community in professional football: A study of the behavior of Esteghlal and Persepolis fans on social networks, Master Thesis, Faculty of Humanities and Social Sciences, University of Kurdistan. (in Persian)
Holt, O. (2020). Oliver Holt: Don’t pretend real football is back … this is a pale imitation, and the game we love may never return. Mail Online.
Hosseini Ala, S.M. (2019). A study of sociological strategies to reduce the tendency to violence and aggression of football spectators, Master Thesis, Payame Noor Center, Mashhad, Payame Noor University, Khorasan Razavi Province. (in Persian)
Jackson, J., & MacInnes, P. (2020). Liverpool among clubs to argue against paying £330 m rebate to broadcasters. The Guardian
Joern, L., & Havelund, J. (2020). Ultras in Denmark. The new football thugs?. Soccer & society, 21(1), 50-60.
Jones, C. (2022). Kourat el Kadem: soccer culture and fandom in postcolonial Francophone Algerian texts. The Journal of North African Studies, 27(1), 143-159.
Krzyżowski, F., & Strzelecki, A. (2022). Creating a fan bond with a football club on social media: a case of Polish fans. Soccer & Society, 1-14.
Guba, E. G., & Lincoln, Y. S. (1985). Naturalistic Inquiry Newbury Park.
Lopez-Gonzalez, H., & Tulloch, C. D. (2015). Enhancing media sport consumption: Online gambling in European football. Media International Australia, 155(1), 130-139.
Montazeri, A., Taleb Pour, M., Andam, R., & Kazem Nejad, A. (2019). The Role of Social Responsibilities in Attitude of Iran Football Fans. Sport Management Studies, 11(53), 157-180.
Norouzi Seyed Hossini, R. (2021). Understanding Lived Experience of Sports Public Relations Managers from Media Crisis (A Phenomenological Approach). Communication Management in Sport Media, 8(2), 13-26.
Parry, K. D., & Richards, J. (2022). Football Fans and Food: Feeding the Desire. In Routledge Handbook of Sport Fans and Fandom (pp. 377-387). Routledge.
Parsamehr. M & ,.Niknejad. M & ,.Rasoolinejad. S.P. (2014). Investigating the Motivations Related to Youth Support for Football (Case Study: Yazd University Students), Journal of Sport Management and Motor Behavior, V(10), N19; 187-196. (in Persian)
Parsamehr. M & Turkan. R. (2009). Investigating the Factors Affecting the Support of Individuals of Iran League Football Teams, Iranian Journal of Sociology, Fall 2009, V10, N3; 85-105. (in Persian)
Penfold, C., & Cleland, J. (2022). Kicking It Out? Football Fans’ Views of Anti-Racism Initiatives in English Football. Journal of Sport and Social Issues, 46(2), 176-198.
Purkiani, M. & Boroumand. M & Hosseini. SA & Afrozeh. A. (2020). The Effect of Emotions on Satisfaction, Support and Behavioral Goals of Fans of Iranian Premier Football Clubs, Sports Marketing Studies, V(1), N2; 133-148. (in Persian)
Rafeei, F. & Nazari. R. & Niazy. P. (2022). Presenting the Pattern of Mentoring Behavior of Iranian Sports Managers: As a strategic behavior, Journal of Strategic Sociological Studies in Sport 2022, V (2), N2, 1-16. (in Persian)
Roan, D. (2020). Coronavirus: Fans may not be able to return to sporting events until at least end of March. BBC Sport.
Ronay, B., 2019. He’s one of our own: China’s dream of world cup domination has no boundaries. Guardian, 20. 12 October
Sadegi, H., & Nazari, R., Rahimi, G. (2022) The Role of tendency toward spirituality and moral ideology among Athletes, Journal of Strategic Sociological Studies in Sport 2022, V (2), N2, 34-42. (in Persian)
Samra, B, Wos, A (2014) Consumer in sports: Fan typology analysis. Journal of Intercultural Management 6(4–1): 263–288.
Shabani, S. (2016) Identification of cultural measures effective in improving the security of Iranian football stadiums, PhD thesis, Faculty of Physical Education and Sports Sciences, University of Guilan. (in Persian)
Skott-Myhre, H. (2017). Youth and subculture as creative force. In Youth and Subculture as Creative Force. University of Toronto Press.
Slater, M., & Waugh, C. (2020, August 15). Explained: How football will welcome fans back to stadiums. The Athletic.
ZamaniDadaneh S, Esmaili M R, Zarei A. The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club). Research in Sport Management and Motor Behavior. 2021; 11 (22) :181-200. (in Persian)
Zuser, T. (2022). Rearticulating football fans in Hong Kong: between activism, localism, and consumerism. Cultural Studies, 36(2), 260-278.
