شناسایی سبک‌های زندگی الکترونیکی جمعیت شهرنشین ایران

الموضوعات :

حلیم بردی قره جه ¹ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
هرمز مهرانی ² (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
حسین دیده خانی ³ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران،)
روح اله سمیعی ⁴ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی،علی آباد کتول،ایران)

تاريخ الإرسال : 03 الجمعة , ذو الحجة, 1441 تاريخ التأكيد : 28 السبت , شعبان, 1442 تاريخ الإصدار : 12 الثلاثاء , ذو القعدة, 1442

الکلمات المفتاحية: خوشه بندی, سبک زندگی, سبک زندگی الکترونیکی, دلفی فازی,

ملخص المقالة :

امروزه با گسترش استفاده از اینترنت و وسایل الکترونیکی برخلاف تعاریف گذشته با سبک زندگی الکترونیکی روبرو هستیم. این پژوهش، به دنبال شناسایی انواع سبک‌‌‌های زندگی الکترونیکی جمعیت شهری ایران هست که در دو گام صورت پذیرفت. در گام اول با مرور ادبیات مرتبط و همچنین نظر خواهی از 25 خبره با استفاده از روش دلفی فازی به شناسایی مولفه‌های تاثیرگذار در سبک زندگی الکترونیکی ایرانی‌ها پرداخت. گردش‌های دلفی فازی در دو دور صورت گرفت که حاصل آن شناسایی 13 مولفه بود. در گام دوم، پرسشنامه‌ای با استفاده از نظرات خبرگان و همچنین بررسی ادبیات گذشته، طراحی گردید و در بین نمونه که با استفاده از روش نمونه‌گیری خوشه‌ای-فضایی چند مرحله‌ای به تعداد 970 انتخاب شده بود، توزیع گردید. برای تعیین تعداد خوشه‌ها از تحلیل عاملی استفاده شد که حاصل آن پنج خوشه بود و جهت شناسایی سبک‌های زندگی الکترونیکی از روش خوشه بندی استفاده گردید و ویژگی‌های این پنج نوع سبک زندگی شناسایی شد. این خوشه‌ها براساس نوع رفتار آنها تعامل‌گراها، منفی نگرها، پیشگامان، ضرورت‌گراها و لذت‌گراها نامگذاری گردید.

المصادر:

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