شناسایی و تعیین عوامل اصلی در میزان اثرات زیست‌محیطی محصول سبز با استفاده از رویکرد مدل‌سازی ساختاری تفسیری (مطالعه موردی: صنعت لوازم بهداشتی استان قزوین)
الموضوعات :
صفر فضلی
1
(دانشیار مدیریت صنعتی، دانشگاه بین‌المللی امام خمینی (ره) قزوین)
رویا پرهیزکاری
2
(دانشجوی کارشناسی ارشد مدیریت صنعتی، دانشگاه بین‌المللی امام خمینی(ره) قزوین *(مسوول مکاتبات))
تاريخ الإرسال : 17 الأربعاء , ذو الحجة, 1436
تاريخ التأكيد : 13 الأربعاء , رجب, 1437
تاريخ الإصدار : 04 الجمعة , ربيع الثاني, 1439
الکلمات المفتاحية:
محصول سبز,
اثرات زیست‌محیطی,
مدل‌سازی ساختاری تفسیری,
لوازم بهداشتی,
ملخص المقالة :
زمینه و هدف: امروزه مدیران صنایع تولیدی برای این‌که بتوانند میزان اثرات زیست محیطی محصولات خود را بهتر کنترل نمایند تا محصول سبز را با صرف زمان و هزینه کم تر تولید کنند، نیاز به شناسایی عوامل مؤثر و اصلی مراحل چرخه عمر محصول سبز دارند. به همین منظور، هدف اول این تحقیق این است که ابتدا عوامل مؤثر در ارزیابی اثرات زیست‌محیطی محصولات بهداشتی در استان قزوین شناسایی شوند. در ادامه با استفاده از مدل سازی ساختاری تفسیری[1] (ISM) آن عوامل مؤثر اولویت‌بندی گردند. روش بررسی: این روش، روشی کیفی است که هدف آن شناسایی و اولویت‌بندی عوامل اصلی اثرات زیست‌محیطی محصول است. یافته‌ها: نتایج حاصل از سطح بندی و بررسی عوامل مؤثر بر اثرات زیست محیطی ناشی از تولید محصول سبز نشان داد که معیار شستشو یک معیار خودمختار است که وابستگی و قدرت نفوذ ناچیزی دارد. چهار معیار مربوط به مرحله ساخت و تولید محصول در گروه معیارهای وابسته قرار گرفتند که قدرت نفوذ ضعیف، اما وابستگی قوی با سیستم دارند. هم چنین، نتایج نشان داد که در ارزیابی اثرات زیست‌محیطی محصول سبز هیچ معیاری در گروه معیارهای پیوندی قرار نگرفت. افزون بر این، نتایج نشان داد که معیار مواد شیمیایی، صابون، بازیافت مواد سمی، دفع مواد غیرسمی و هم چنین معیار بسته‌بندی جزو معیارهای اصلی به شمار می روند. بحث و نتیجه‌گیری: با توجه به نتایج به‌دست‌آمده توصیه می‌شود که مدیران صنایع تولیدی محصولات بهداشتی استان قزوین به‌منظور کاهش اثرات زیست محیطی محصولات، پنج معیار اصلی فوق را مدنظر قرار دهند و با دقت و مطالعه بیش تر در انتخاب مواد اولیه و نیز بازیافت و دفع مواد زاید و هم چنین نوع مواد و شکل بسته‌بندی از ورود محصولات بهداشتی ناسازگار با محیط زیست به بازار جلوگیری نمایند. 3- Interpretive Structural Modeling
المصادر:
Reference
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Murillo-Luna, J.L., Garcés-Ayerbe, C., Rivera-Torres, P., (2008)." Why do patterns of environmental response differ? A stakeholders’ pressure approach". Strategic Management Journal, 29(11): 1225-1240.
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Jabbour, Charbel Jose Chiappetta., Jugend, Danie., Jabbour, Ana Beatriz Lopes de Sousa., Gunasekaran, Angappa., Latan, Hengky., (2015)."Green product development and performance of Brazilian firms: measuring the role of human and technical aspects ". Journal of Cleaner Production, 87(1): 442- 451.
Chan, Hing Kai., Wang, Xiaojun., Chung, Sai Ho., (2013)." A Fuzzy-AHP Framework for Evaluation of Eco-Design Alternatives". International Journal of Innovation, Management and Technology, 4(1): 78-91.
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Ramezanian, Mohammadrahim, Esmaeilpour, Reza, Tondkar, Seyedeh Hediyeh, (2010)," The Effect of Green Marketing Blend on Consumer Decision-Making Process (Case Study: Household Consumers in Small City Lamps, Rasht, Iran)". 2 (5): 98-79. (In Persion)
Wang, Xiaojun., Chan, Hing Kai.,Li, Dong., (2015)." A case study of an integrated fuzzy methodology for green product Development". European Journal of Operational Research, 241: 212–223.
Khezri, Mostafa, Monavari, Masoud, Anari Tafti, Hamid,(2008)." Review of waste minimization systems in the detergent industry". Journal of Environmental Science and Technology, 10 (2): 21-15. (In Persion)
Agarwal, Ashish., Shankar, R., Tiwari, M.K., (2007). "Modeling agility of supply chain". Industrial Marketing Management, 36: 443-457.
Papadopoulos,I., Karagouni, G., Trigkas, M., Platogianni, E., (2010). "Green marketing: The case of Greece in certified and sustainably managed timber products". Euro Med Journal of Business, 5 (2): 166-190.
Award, T., (2011)."Environmental segmentation alternatives: buyers’ profiles and implications", Journal of Islamic Marketing, 2(1): 55-73.
Nakhaee, Arzoo, Kheiri, Bahram, (2012)." Investigating the Effect of Selected Factors on Intent to Purchase Green Products". Journal of Marketing Management, 15: 130- 106
Chen, Y. S., Lai, S.B.,Wen, C.T., (2006)." The influence of green innovation performance on corporate advantage in Taiwan". Journal of Business Ethics, 67(4): 331-339.
Chung,Y., Tsai,C., (2007)."The effect of green design activities on new product strategies and performance: an empirical study among high-tech companies". International Journal of Management, 24(2): 276-288.
Peattie, K., (1995)."Environmental Marketing Management: Meeting the Green Challenge". Pitman Publishing, London, UK.
Reinhardt, F. L., (1998). "Environmental product differentiation: implications for corporate strategy". California Management Review, 40(4): 43-73.
Kaebernick, H., Soriano, V., (2000)."An approach to simplified environmental assessment by classification of products". In: Proceedings of Seventh CIRP International Conference on Life Cycle Engineering, Tokyo, Japan, 27- 29.
Saouter, E., Van Hoof, A., (2001)." A database for life-cycle assessment of Procter & Gamble laundry detergents". Int J Life Cycle Assess, 7(2):103-114.
Koehler, A., Wildboz, C., (2009)." Comparing the environmental footprints of home-care and personal-hygiene products: the relevance of different life-cycle phases". Environ Sci Tech, 43(1): 8643-8651.
Koning, Arjan de., Schowanek, Diederik., Dewaele, Joost., Weisbrod, Annie., Guinée, Jeroen., (2010) ." Uncertainties in a carbon footprint model for detergents; quantifying the confidence in a comparative result". Int J Life Cycle Assess, 15:79–89
Kapur, Amit ., Baldwin, Cheryl ., Swanson, Mary ., Wilberforce, Nana ., McClenachan, Giovanna ., Rentschler, Mark.,(2012)."Comparative life cycle assessment of conventional and Green Seal- compliant industrial and institutional cleaning products ".Int J Life Cycle Assess, 17(1): 377-387.
Azar, Adel, Tizro, Ali, W., Abbas Moghbel, Anvari Rostami, Aliasghar, 2010, Designing Supply Chain Agility Model; Interpretative-Structural Modeling Approach; Moderator of Humanities-Management Researches in Iran, 14 (4): 25-1. (In Persion)
Mandal, Anukul., Deshmukh, S.G., (1994)."Vendor Selection Using Interpretive Structural Modelling (ISM)". International Journal of Operations& Production Management, 14(6): 52-59.
Pfohl, HCh., Gallus,Ph., Thomas,D., (2011)." Interpretive Structural Modeling of Supply Chain Risks". International Journal of Physical Distribution & Logistics Management; 41(9): 839-859.
Olfat, Layla, Shahriyari niya, Arash, (2015)." Interpretative Structural Modeling Factors Affecting Fellow Selection in Agile Supply Chain". Production Management and Operations. 5 (2): 128-109. (In Persion)
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Reference
González-Benito, J., González-Benito, O., (2006). "A review of determinant factors of environmental proactivity". Business Strategy and the Environment, 15(2): 87-102.
Murillo-Luna, J.L., Garcés-Ayerbe, C., Rivera-Torres, P., (2008)." Why do patterns of environmental response differ? A stakeholders’ pressure approach". Strategic Management Journal, 29(11): 1225-1240.
Dangelico, Rosa Maria., Pontrandolfo, Pierpaolo., (2010)."From green product definitions and classifications to the Green Option Matrix". Journal of Cleaner Production, 18(1): 1608-1628.
Jabbour, Charbel Jose Chiappetta., Jugend, Danie., Jabbour, Ana Beatriz Lopes de Sousa., Gunasekaran, Angappa., Latan, Hengky., (2015)."Green product development and performance of Brazilian firms: measuring the role of human and technical aspects ". Journal of Cleaner Production, 87(1): 442- 451.
Chan, Hing Kai., Wang, Xiaojun., Chung, Sai Ho., (2013)." A Fuzzy-AHP Framework for Evaluation of Eco-Design Alternatives". International Journal of Innovation, Management and Technology, 4(1): 78-91.
Sazegar nejad, Fatemeh., Amiran, Hyder.,(2011)." Xyz Co. Strategic Plan". Management Research Report, Islamic Azad University, Tehran, Faculty of Management, p. 3. [persion]
Ministry of Commerce., (2013). "Annual Report of Qazvin Commercial Organization". Qazvin Commercial Organization, Deputy of Inspection and Supervision, page 23. (In Persion)
Ramezanian, Mohammadrahim, Esmaeilpour, Reza, Tondkar, Seyedeh Hediyeh, (2010)," The Effect of Green Marketing Blend on Consumer Decision-Making Process (Case Study: Household Consumers in Small City Lamps, Rasht, Iran)". 2 (5): 98-79. (In Persion)
Wang, Xiaojun., Chan, Hing Kai.,Li, Dong., (2015)." A case study of an integrated fuzzy methodology for green product Development". European Journal of Operational Research, 241: 212–223.
Khezri, Mostafa, Monavari, Masoud, Anari Tafti, Hamid,(2008)." Review of waste minimization systems in the detergent industry". Journal of Environmental Science and Technology, 10 (2): 21-15. (In Persion)
Agarwal, Ashish., Shankar, R., Tiwari, M.K., (2007). "Modeling agility of supply chain". Industrial Marketing Management, 36: 443-457.
Papadopoulos,I., Karagouni, G., Trigkas, M., Platogianni, E., (2010). "Green marketing: The case of Greece in certified and sustainably managed timber products". Euro Med Journal of Business, 5 (2): 166-190.
Award, T., (2011)."Environmental segmentation alternatives: buyers’ profiles and implications", Journal of Islamic Marketing, 2(1): 55-73.
Nakhaee, Arzoo, Kheiri, Bahram, (2012)." Investigating the Effect of Selected Factors on Intent to Purchase Green Products". Journal of Marketing Management, 15: 130- 106
Chen, Y. S., Lai, S.B.,Wen, C.T., (2006)." The influence of green innovation performance on corporate advantage in Taiwan". Journal of Business Ethics, 67(4): 331-339.
Chung,Y., Tsai,C., (2007)."The effect of green design activities on new product strategies and performance: an empirical study among high-tech companies". International Journal of Management, 24(2): 276-288.
Peattie, K., (1995)."Environmental Marketing Management: Meeting the Green Challenge". Pitman Publishing, London, UK.
Reinhardt, F. L., (1998). "Environmental product differentiation: implications for corporate strategy". California Management Review, 40(4): 43-73.
Kaebernick, H., Soriano, V., (2000)."An approach to simplified environmental assessment by classification of products". In: Proceedings of Seventh CIRP International Conference on Life Cycle Engineering, Tokyo, Japan, 27- 29.
Saouter, E., Van Hoof, A., (2001)." A database for life-cycle assessment of Procter & Gamble laundry detergents". Int J Life Cycle Assess, 7(2):103-114.
Koehler, A., Wildboz, C., (2009)." Comparing the environmental footprints of home-care and personal-hygiene products: the relevance of different life-cycle phases". Environ Sci Tech, 43(1): 8643-8651.
Koning, Arjan de., Schowanek, Diederik., Dewaele, Joost., Weisbrod, Annie., Guinée, Jeroen., (2010) ." Uncertainties in a carbon footprint model for detergents; quantifying the confidence in a comparative result". Int J Life Cycle Assess, 15:79–89
Kapur, Amit ., Baldwin, Cheryl ., Swanson, Mary ., Wilberforce, Nana ., McClenachan, Giovanna ., Rentschler, Mark.,(2012)."Comparative life cycle assessment of conventional and Green Seal- compliant industrial and institutional cleaning products ".Int J Life Cycle Assess, 17(1): 377-387.
Azar, Adel, Tizro, Ali, W., Abbas Moghbel, Anvari Rostami, Aliasghar, 2010, Designing Supply Chain Agility Model; Interpretative-Structural Modeling Approach; Moderator of Humanities-Management Researches in Iran, 14 (4): 25-1. (In Persion)
Mandal, Anukul., Deshmukh, S.G., (1994)."Vendor Selection Using Interpretive Structural Modelling (ISM)". International Journal of Operations& Production Management, 14(6): 52-59.
Pfohl, HCh., Gallus,Ph., Thomas,D., (2011)." Interpretive Structural Modeling of Supply Chain Risks". International Journal of Physical Distribution & Logistics Management; 41(9): 839-859.
Olfat, Layla, Shahriyari niya, Arash, (2015)." Interpretative Structural Modeling Factors Affecting Fellow Selection in Agile Supply Chain". Production Management and Operations. 5 (2): 128-109. (In Persion)
