مدلِ کیفی/تعاملی (IQA) مضامینِ ادراک مبتنی بر کامیابی فراخود در حمایت از محصولات سبز: مطالعه شرکتهای دانش بنیان در حوزه مواد غذایی
الموضوعات :
مجید صبوری
1
,
حسین بوداقی خواجه نوبر
2
,
محمدرضا عبدلی
3
,
یعقوب علوی متین
4
,
مهدی زینالی
5
1 - دانشجوی دکتری، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
2 - استادیار، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران. * (مسوول مکاتبات)
3 - دانشیار، گروه حسابداری، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران.
4 - استادیار، گروه مدیریت صنعتی، واحد تبریز، دانشگاه آزاداسلامی، تبریز، ایران.
5 - استادیار، گروه حسابداری، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
تاريخ الإرسال : 23 الثلاثاء , ربيع الثاني, 1442
تاريخ التأكيد : 25 الأحد , جمادى الثانية, 1442
تاريخ الإصدار : 17 الإثنين , ربيع الثاني, 1443
الکلمات المفتاحية:
مضامینِ ادراک مبتنی بر کامیابی فراخود,
حمایت از محصولات سبز,
تحلیل کیفی/تعاملی (IQA),
ملخص المقالة :
زمینه و هدف: هدف این پژوهش ارائه مدلِ کیفی/تعاملی () مضامینِ ادراک مبتنی بر کامیابی فراخود در حمایت از محصولات سبز: مطالعه شرکتهای دانش بنیان در حوزه مواد غذایی میباشد.روش بررسی: این پژوهش که در دو بخش کیفی و تعاملی صورت پذیرفت، ۱۵ نفر از متخصصان و خبرگان رشته بازاریابی در سطح دانشگاهی و ۲۰ نفر از مدیران در شرکتهای دانش بنیان در این دو بخش مشارکت داشتند.یافتهها: نتایج در بخش کیفی از وجود سه مضمون اصلی حکایت داشت که براساس ۲۲ گزارهی دارای حد کفایت نظری وارد فاز تحلیل بازنمایی سیستمی شد.بحث و نتیجهگیری: این نتایج نشان میدهد ارزشهای اجتماعی در توسعه محصولات سبز نقش با اهمیتی دارد و سبب حمایت از تولید محصولات سبز میگردد.
المصادر:
Lemke, F., Luzio, J, P. (2014). Exploring Green Consumers’ Mind‐Set toward Green Product Design and Life Cycle Assessment, Journal of Industrial Ecology, 18(5): 619-630. https://doi.org/10.1111/jiec.12123
Talary, M., Dehghani Ghahnavieye, A. (2019). The effect of empirical values on customer co-creation attitude and customer value co-creation behaviors in the tourism industry, Isfahan tourist study, modern marketing research, 9(3): 1-18. (In Persian)
Spangenberg, E, R., Greenwald, A, G. (1999). Social Influence by Requesting Self-Prophecy, Journal of Consumer Psychology, 8(1): 61-89. https://doi.org/10.1207/s15327663jcp0801_03
Eden, D. (2007). Industrialization as a Self-Fulfilling Prophecy: The Role of Expectations in Development, International Journal of Psychology, 25(3/6):871-886. https://doi.org/10.1080/00207599008247933
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1-2): 128-143
Wei, Sh., Ang, T., Jancenelle, V, E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation, Journal of Retailing and Consumer Services 45(2): 230-238
Chen, T.B. & Chai, L.T. (2010). Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering. 4(2): 27-39.
Du, L., Wu, A., Liu, G., Li, H., Yu, B., Zhen, H., Wang, X. (2020). Green auto fluorescence eleocytes from earthworm as a tool for detecting environmental iron pollution, Ecological Indicators, 108(3): 105-155. https://doi.org/10.1016/j.ecolind.2019.105695
Mohamadiyan, M., Bakhshandeh, Gh. (2014). Investigating the factors affecting consumers' attitudes and intentions to buy green, management studies (improvement and transformation),23(75): 39-68. (In Persian)
Ayoobian, N., Mousarezaei, R. (2018). The Role of Nuclear Power in the Reduction of Environmental Pollutants and Climate Changes Compared to other Power Plants in Iran. Journal of Nuclear Science and Technology (JonSat), 39(84), 49-60. (In Persian)
Matinez-Sanchis, P., Aragón-Amonarriz, C., Iturrioz-Landart, C. (2020). How the Pygmalion Effect operates in intra-family succession: Shared expectations in family SMEs, European Management Journal, https://doi.org/10.1016/j.emj.2020.04.005
Merton, R, K. (1948). The Self-fulfilling prophecy, Antioch Review Journal, 8(2): 193-210
Rosenthal, R. (2012). Self-fulfilling prophecy. Encyclopedia of Human Behavior (Second Edition): 328–335.
Lilius, J. M., M, C. Worline, S. Maitlis, J. Kanov, J, E. Dutton, and P. Frost. (2008), “The contours and consequences of compassion at work”, Journal of Organizational Behavior, 29(2): 193-218
Dangelico, R. M, Pontrandolfo, P. (2009). Form green product definitions and classifications to the green option matrix. Journal of cleaner production. 1608-
Rizwan, M., Ubair Ahmad, SH., Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan, Asian Journal of Empirical Research, 3(2): 208-219
Tiwari, S., Tripathi, D., Srivastava, U., Yadav, P, K. (2011). Green Marketing- Emerging Dimensions, Journal of Business Excellence, 2(3): 18-23
Cheah, I., Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of Eco literacy, interpersonal influence and value orientation. Marketing Intelligence & Planning. 29(5): 452-472
Wang, D., Walker, T. and Barabanov, S. (2020). A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers, Journal of Consumer Marketing, https://doi.org/10.1108/JCM-06-2019-3257
Seif, M., Mazloumian, S., Rastegar, A., Amrollahi Jalal Abadi, M. (2016). Environmental and Psychological factors on Green Purchasing Willingness among Employees of Sarcheshmeh Copper Complex. Environmental Education and Sustainable Development, 4(2), 19-29. (In Persian)
Khare, A. (2019). Green Apparel Buying: Role of Past Behavior, Knowledge and Peer Influence in the Assessment of Green Apparel Perceived Benefits, Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2019.1635553
Guo, Sh., Choi, T, M., Shen, B. (2020). Green product development under competition: A study of the fashion apparel industry, European Journal of Operational Research, 280(2): 523-538. https://doi.org/10.1016/j.ejor.2019.07.050
He, Q., Duan, Y., Wang, R., Fu, Z. (2019). Factors affecting consumers’ purchase intention of eco‐friendly food in China: The evidence from respondents in Beijing, International Journal of Consumer Studies, 43(5): 457-470.
Wei, Sh., Ang, T., Jancenelle, V, E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation, Journal of Retailing and Consumer Services, 45(2): 230-238. https://doi.org/10.1016/j.jretconser.2018.08.015
Karimi Sarmeh, Z., Esmayeelpour, R., Mobasheri Amini, R, A. (2019). Investigating the effect of green lie on corporate social responsibility on the intention to buy green products mediated by green satisfaction and perceived green risk, business management, 11(4): 850-868. (In Persian)
Khalifeh, M., Abasi, A., Kazemi, M., Samiezadeh, M. (2019). Theoretical modeling of the effect of green consumers' skepticism on green buying behavior and intention, business management, 11(4): 825-849. (In Persain)
Northcutt, N. McCoy, D. (2004). Interactive Qualitative Analysis: A Systems Method for Qualitative Research, US: Sage.
Lawshe CH. (1990). A quantitative approach to content validity. Personnel Psych, 28: 563-75
Yue, B., Sheng, G., She, Sh., Xu, J. (2020). Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity, Sustainability, 12(2): 1-16. https://doi.org/10.3390/su12052074
Deliana, Y., Adiyatma Rum, I. (2019). How does perception on green environment across generations affect consumer behaviour? A neural network process, International Journal of Consumer Studies, 43(4): 358-367. https://doi.org/10.1111/ijcs.12515
Ottenbacher, M. C., Kuechle, G., Harrington, R.J. and Kim, W.-H. (2019). QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium, International Hospitality Review, 33(2): 106-125. https://doi.org/10.1108/IHR-03-2019-0006
Wang, Y., Huscroft, J, R., Hazen, B, T., Zhang, M. (2017). Green information, green certification and consumer perceptions of remanufctured automobile parts, Resources, Conservation and Recycling, 138(2): 187-196. https://doi.org/10.1016/j.resconrec.2016.07.015
Passaro, P., Perchinunno, P., Schirone, D, A. (2015). Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers’ Perception, International Conference on Computational Science and Its Applications, https://doi.org/10.1007/978-3-319-21470-210
Hasangholi pour Yasouri, T., Mosayebi, A., Najafi Siyahroodi, M., Alavi, S, M. (2019). Investigating the Factors Affecting Customers' Attitudes Towards Green Packaging and Their Intention to Buy, Print World Monthly, 164(10): 87-66. (In Persian)
Abasi, A., Yadolahi, Sh., Beygi, J. (2018). Investigating Consumer Intention to Buy Green Products Using Theory of Planned Behavior, Environmental Concerns and Environmental Knowledge, New Marketing Research, 8(4): 111-130. (In Persian)
Andelib, D., Moghtadri, A, A. (2018). Investigation and analysis of factors affecting green product development in the tile industry of Yazd province, modern marketing research, 8(3): 59-78. (In Persian)
Soltaninejad, N., Mesbahi, M., Rah, H., Soltaninejad, A. (2016). The effect of perceived green quality and perceived green risk on green trust with regard to the role of green satisfaction, Quarterly Journal of Modern Marketing Research, 6(1): 113-126. (In Persian)
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Lemke, F., Luzio, J, P. (2014). Exploring Green Consumers’ Mind‐Set toward Green Product Design and Life Cycle Assessment, Journal of Industrial Ecology, 18(5): 619-630. https://doi.org/10.1111/jiec.12123
Talary, M., Dehghani Ghahnavieye, A. (2019). The effect of empirical values on customer co-creation attitude and customer value co-creation behaviors in the tourism industry, Isfahan tourist study, modern marketing research, 9(3): 1-18. (In Persian)
Spangenberg, E, R., Greenwald, A, G. (1999). Social Influence by Requesting Self-Prophecy, Journal of Consumer Psychology, 8(1): 61-89. https://doi.org/10.1207/s15327663jcp0801_03
Eden, D. (2007). Industrialization as a Self-Fulfilling Prophecy: The Role of Expectations in Development, International Journal of Psychology, 25(3/6):871-886. https://doi.org/10.1080/00207599008247933
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1-2): 128-143
Wei, Sh., Ang, T., Jancenelle, V, E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation, Journal of Retailing and Consumer Services 45(2): 230-238
Chen, T.B. & Chai, L.T. (2010). Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering. 4(2): 27-39.
Du, L., Wu, A., Liu, G., Li, H., Yu, B., Zhen, H., Wang, X. (2020). Green auto fluorescence eleocytes from earthworm as a tool for detecting environmental iron pollution, Ecological Indicators, 108(3): 105-155. https://doi.org/10.1016/j.ecolind.2019.105695
Mohamadiyan, M., Bakhshandeh, Gh. (2014). Investigating the factors affecting consumers' attitudes and intentions to buy green, management studies (improvement and transformation),23(75): 39-68. (In Persian)
Ayoobian, N., Mousarezaei, R. (2018). The Role of Nuclear Power in the Reduction of Environmental Pollutants and Climate Changes Compared to other Power Plants in Iran. Journal of Nuclear Science and Technology (JonSat), 39(84), 49-60. (In Persian)
Matinez-Sanchis, P., Aragón-Amonarriz, C., Iturrioz-Landart, C. (2020). How the Pygmalion Effect operates in intra-family succession: Shared expectations in family SMEs, European Management Journal, https://doi.org/10.1016/j.emj.2020.04.005
Merton, R, K. (1948). The Self-fulfilling prophecy, Antioch Review Journal, 8(2): 193-210
Rosenthal, R. (2012). Self-fulfilling prophecy. Encyclopedia of Human Behavior (Second Edition): 328–335.
Lilius, J. M., M, C. Worline, S. Maitlis, J. Kanov, J, E. Dutton, and P. Frost. (2008), “The contours and consequences of compassion at work”, Journal of Organizational Behavior, 29(2): 193-218
Dangelico, R. M, Pontrandolfo, P. (2009). Form green product definitions and classifications to the green option matrix. Journal of cleaner production. 1608-
Rizwan, M., Ubair Ahmad, SH., Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan, Asian Journal of Empirical Research, 3(2): 208-219
Tiwari, S., Tripathi, D., Srivastava, U., Yadav, P, K. (2011). Green Marketing- Emerging Dimensions, Journal of Business Excellence, 2(3): 18-23
Cheah, I., Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of Eco literacy, interpersonal influence and value orientation. Marketing Intelligence & Planning. 29(5): 452-472
Wang, D., Walker, T. and Barabanov, S. (2020). A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers, Journal of Consumer Marketing, https://doi.org/10.1108/JCM-06-2019-3257
Seif, M., Mazloumian, S., Rastegar, A., Amrollahi Jalal Abadi, M. (2016). Environmental and Psychological factors on Green Purchasing Willingness among Employees of Sarcheshmeh Copper Complex. Environmental Education and Sustainable Development, 4(2), 19-29. (In Persian)
Khare, A. (2019). Green Apparel Buying: Role of Past Behavior, Knowledge and Peer Influence in the Assessment of Green Apparel Perceived Benefits, Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2019.1635553
Guo, Sh., Choi, T, M., Shen, B. (2020). Green product development under competition: A study of the fashion apparel industry, European Journal of Operational Research, 280(2): 523-538. https://doi.org/10.1016/j.ejor.2019.07.050
He, Q., Duan, Y., Wang, R., Fu, Z. (2019). Factors affecting consumers’ purchase intention of eco‐friendly food in China: The evidence from respondents in Beijing, International Journal of Consumer Studies, 43(5): 457-470.
Wei, Sh., Ang, T., Jancenelle, V, E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation, Journal of Retailing and Consumer Services, 45(2): 230-238. https://doi.org/10.1016/j.jretconser.2018.08.015
Karimi Sarmeh, Z., Esmayeelpour, R., Mobasheri Amini, R, A. (2019). Investigating the effect of green lie on corporate social responsibility on the intention to buy green products mediated by green satisfaction and perceived green risk, business management, 11(4): 850-868. (In Persian)
Khalifeh, M., Abasi, A., Kazemi, M., Samiezadeh, M. (2019). Theoretical modeling of the effect of green consumers' skepticism on green buying behavior and intention, business management, 11(4): 825-849. (In Persain)
Northcutt, N. McCoy, D. (2004). Interactive Qualitative Analysis: A Systems Method for Qualitative Research, US: Sage.
Lawshe CH. (1990). A quantitative approach to content validity. Personnel Psych, 28: 563-75
Yue, B., Sheng, G., She, Sh., Xu, J. (2020). Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity, Sustainability, 12(2): 1-16. https://doi.org/10.3390/su12052074
Deliana, Y., Adiyatma Rum, I. (2019). How does perception on green environment across generations affect consumer behaviour? A neural network process, International Journal of Consumer Studies, 43(4): 358-367. https://doi.org/10.1111/ijcs.12515
Ottenbacher, M. C., Kuechle, G., Harrington, R.J. and Kim, W.-H. (2019). QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium, International Hospitality Review, 33(2): 106-125. https://doi.org/10.1108/IHR-03-2019-0006
Wang, Y., Huscroft, J, R., Hazen, B, T., Zhang, M. (2017). Green information, green certification and consumer perceptions of remanufctured automobile parts, Resources, Conservation and Recycling, 138(2): 187-196. https://doi.org/10.1016/j.resconrec.2016.07.015
Passaro, P., Perchinunno, P., Schirone, D, A. (2015). Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers’ Perception, International Conference on Computational Science and Its Applications, https://doi.org/10.1007/978-3-319-21470-210
Hasangholi pour Yasouri, T., Mosayebi, A., Najafi Siyahroodi, M., Alavi, S, M. (2019). Investigating the Factors Affecting Customers' Attitudes Towards Green Packaging and Their Intention to Buy, Print World Monthly, 164(10): 87-66. (In Persian)
Abasi, A., Yadolahi, Sh., Beygi, J. (2018). Investigating Consumer Intention to Buy Green Products Using Theory of Planned Behavior, Environmental Concerns and Environmental Knowledge, New Marketing Research, 8(4): 111-130. (In Persian)
Andelib, D., Moghtadri, A, A. (2018). Investigation and analysis of factors affecting green product development in the tile industry of Yazd province, modern marketing research, 8(3): 59-78. (In Persian)
Soltaninejad, N., Mesbahi, M., Rah, H., Soltaninejad, A. (2016). The effect of perceived green quality and perceived green risk on green trust with regard to the role of green satisfaction, Quarterly Journal of Modern Marketing Research, 6(1): 113-126. (In Persian)