میثم قنبریان
1
(دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی،
شاهرود، ایران. Ghanbariyan.m1401@gmail.com)
علی فهیمی نژاد
2
(استادیار گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران.
afahimi77@gmail.com (نویسنده مسئول))
باقر مرسل
3
(استادیار مدیریت ورزشی، گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران)
مهدی گودرزی
4
(استادیار گروه تربیت بدنی، دانشگاه پیام نور، تهران، ایران. mahdigoudarzi26@gmail.com)
ملخص المقالة :
مقدمه و هدف پژوهش: به تدریج سازمان‌ها و موسسات به منظور برگزاری رویدادهای ورزشی و همچنین شرکت‌های تولید محصولات ورزشی، با محدود شدن حد و مرزهای قانونی، حق انتخاب زیادی جزء رفتن به سمت استفاده از فرآیندهای لجستیک معکوس در فعالیت‌های خود نخواهند داشت. هدف تحقیق ارائه راهبردهای مطلوب جهت توسعه لجستیک معکوس ورزش در شهر شاهرود است.
روش پژوهش: از نوع آمیخته اکتشافی بوده؛ ابتدا از روش تحلیل محتوای کیفی و انجام مصاحبه با متخصصان، عوامل موثر بر توسعه لجستیک معکوس ورزش شاهرود تعیین شد. 16 مصاحبه نیمه ساختاریافته تا رسیدن به اشباع داده‌ها انجام شد. در مرحلۀ کمی، از مؤلفه‌های استخراج شده، پرسشنامه محقق ساخته‌ای تدوین شد؛ با توزیع بین نمونه‌های آماری (127 نفر)، داده‌ها جمع‌آوری شد و اولویت‌بندی مقوله‌ها صورت گرفت. برای تعیین روایی صوری و محتوایی، پرسشنامه مذکور مجدد بین 11 نفر از اساتید و خبرگان توزیع شد و پیشنهادات مناسب در پرسشنامه نهایی لحاظ گردید. برای تعیین پایایی نیز از ضریب آلفای کرونباخ استفاده شد و مقدار آن برای هر متغیر بیشتر از 70/0 بودو پرسشنامه از پایایی لازم برخوردار بود.
یافته‌ها: نشان داد بین راهبردهای شناسایی شده، سیاست‌گذاری در ورزش شاهرود مبتنی بر اهداف زیست محیطی باید در بالاترین اولویت قرار گیرد.
نتیجه گیری: پیشنهاد می‌گردد سیستم‌هایی برای بازگشت آسان محصولات به مبداء طراحی شده و به آسانی در دسترس مشتریان قرار گیرند؛ محصولات ورزشی به صورت شفاف معرفی شود تا اعتمادسازی صورت گیرد؛ و با کیفیت‌ترین محصولات و خدمات ورزشی ارائه شوند تا در توسعه فعالیت‌های ورزشی نیز اثربخش باشند.
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