عوامل موثر بر کارآفرینی در حوزه گردشگری سلامت: یک مرور حیطه‌ای

الموضوعات :

زینب دارایی ¹ (دانشجوی دکتری مدیریت خدمات بهداشتی و درمانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران)
لیلا ریاحی ² (دانشیار، گروه مدیریت خدمات بهداشتی و درمانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران)
انیسه نیک روان ³ (استادیار، گروه مدیریت خدمات بهداشتی و درمانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران)
کامران حاجی نبی ⁴ (استادیار، گروه مدیریت خدمات بهداشتی و درمانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران)

تاريخ الإرسال : 02 الإثنين , ذو القعدة, 1444 تاريخ التأكيد : 26 الأحد , محرم, 1445 تاريخ الإصدار : 08 السبت , ربيع الأول, 1445

الکلمات المفتاحية: کارآفرینی, مرور حیطه‌ای, گردشگری سلامت,

ملخص المقالة :

مقدمه: امروزه، گردشگری سلامت یک مفهوم نسبتاً جدید با کاربرد سریع در حال رشد است. بنابراین، هدف مطالعه حاضر تعیین عوامل موثر بر کارآفرینی در حوزه گردشگری سلامت است. روش پژوهش: مطالعه حاضر یک مطالعه کاربردی می‌باشد که به صورت مرور نظامند (مرور حیطه‌ای) انجام شد. برای گردآوری داده‌ها، پایگاه‌های اطلاعاتی PubMed، Scopus، Web of Science، Proquest، و Google Scholar در آگوست 2022 و جهت دست‌یابی به تمامی مستندات علمی در این زمینه بدون محدودیت زمانی و با کلیدواژه‌های کارآفرینی و گردشگری سلامت جستجو شدند. نرم‌افزار EndNote 20 برای مدیریت و غربالگری مقالات استفاده شد. موارد تکراری، اسکرین عناوین و چکیده، مشخصات مطالعات و مهم‌ترین نتایج حاصل از آنها در فرم گردآوری داده ثبت شد. تحلیل داده‌های کیفی به صورت متا سنتز انجام شد که از جمله روش‌های تحلیل محتواست و برای تحلیل داده‌ها از نرم افزار MaxQda 2018استفاده شد. یافته‌ها: از 2942 مقاله شناسایی شده، 27 مقاله ورود مطالعه شدند. بیشتر این مطالعات از کشور ایران، چین، روسیه انجام شده بودند. مهم‌ترین عوامل موثر بر کارآفرینی گردشگری سلامت شامل برنامه‌ریزی‌های راهبردی، تامین خدمات پشتیبانی هم‌چون اقامتگاه و بیمه، دسترسی به مراکز درمانی باکیفیت، ارائه خدمات باکیفیت، بازاریابی و تبلیغات مناسب، و استفاده از فناوری‌های جدید اطلاعاتی و ارتباطی در دسترسی به خدمات بود. نتیجه‌گیری: مدیران و سیاستگذاران سلامت لازم است که به واسطه نهادهای بالادستی زمینه تعیین قوانین و استانداردهای گردشگری سلامت، همکاری بین نهادهای دولتی و خصوصی، ارائه راهکارهایی به منظور نهادینه سازی گردشگری سلامت به ویژه در مناطق دارای پتانسیل‌های گردشگری را مورد توجه قرار دهند. این کار مستلزم تامین منابع مالی و انسانی کافی و تقویت مهارت‌ها و تفکرات کارآفرینانه در علاقمندان به این حوزه و بازاریابی در این خصوص است.

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