مدل ساختاری عوامل مؤثر بر استفاده از شبکه¬هاي اجتماعی مجازی: نقش میانجی نگرش به شبکه¬هاي اجتماعی مجازی
الموضوعات :
صغری استوار
1
,
رقیه قربانی
2
,
حسین افلاکی فرد
3
,
Mahboobeh Fouladchang
4
1 - استادیار دانشگاه فرهنگیان
2 -
3 - استادیار گروه علوم تربیتی دانشگاه فرهنگیان تهران
4 - Department of Educational psychology, Shiraz University, Shiraz, Iran
الکلمات المفتاحية: شبکه¬های اجتماعی مجازی, تنوع و گستردگی, اطلاع¬رسانی و ارتباط آسان, اعتماد داشتن به شبکه¬های اجتماعی,
ملخص المقالة :
در پژوهش حاضر به آزمون مدل علی عوامل مؤثر بر استفاده از شبکههاي اجتماعی مجازی با میانجیگری نگرش به شبکههاي اجتماعی مجازی پرداخته شده است. روش:. این پژوهش با توجه به هدف، کاربردی و از نظر روش، همبستگی از نوع مدلیابی معادلات ساختاری بوده است. جامعۀ آماری پژوهش، کلیۀ دانشجویان کارشناسی پیوسته فرهنگیان استان فارس بود. روش نمونهگیری در این پژوهش روش نمونهگیری خوشهای تصادفی بود. ابزار سنجش، پرسشنامه میزان و نگرش به استفاده از شبکههاي اجتماعی حجازي و همکاران (2015) و پرسشنامه عوامل مؤثر بر استفاده از شبكههای اجتماعی مجازی خدایاری و همکاران (2013) بود.
یافتهها: تحلیل‌های الگویابی معادلات ساختاری برازندگی الگوی پیشنهادی را با داده‌ها مورد حمایت قرار دادند. نتایج نشان داد که عوامل مؤثر بر میزان استفاده از شبکههای اجتماعی و بر نگرش به شبکههای اجتماعی اثر مثبت و معنیدار دارد. و نگرش به شبکهها بر میزان استفاده از شبکههای اجتماعی اثر مثبت و معنیدار دارد. همچنین نتایج نشان داد که عوامل مؤثر بر استفاده از شبکههای مجازی با واسطهگری نگرش به شبکهها به صورت مثبت و غیر مستقیم میزان استفاده از شبکههای مجازی را پیش‌بینی میکند.
نتیجهگیری: پتحليـل مـدل بـا روش معادلات ساختاري نشان داد پس از چهار مرحلـه اصـلاح روي مدل اوليه، برازش مناسبي براي مدل پيشنهادي حاصل گرديد. نتايج پژوهش حاضـر نشـان داد عوامل مؤثر بر استفاده از شبکههای اجتماعی شامل تنوع و گستردگی شبکههای اجنماعی و اطلاعرسانی و ارتباط آسان به طور مستقيم و نيز به طور غيرمستقيم با ميانجيگري نگرش به شبکههای اجنماعی با میزان استفاده از شبکههای اجتماعی رابطه دارد.
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