مدل ساختاری عوامل مؤثر بر استفاده از شبکه¬هاي اجتماعی مجازی: نقش میانجی نگرش به شبکه¬هاي اجتماعی مجازی
الموضوعات :
صغری استوار
1
,
رقیه قربانی
2
,
حسین افلاکی فرد
3
,
محبوبه فولادچنگ
4
1 - استادیار گروه آموزش روان‌شناسی و مشاوره، دانشگاه فرهنگیان، شیراز، ایران
2 - استادیار گروه آموزش روان‌شناسی و مشاوره، دانشگاه فرهنگیان، شیراز، ایران
3 - استادیار گروه علوم تربیتی دانشگاه فرهنگیان تهران
4 - دانشیار، گروه روان‌شناسی، دانشکده علوم تربیتی و روان‌شناسی، دانشگاه شیراز، شیراز، ایران
الکلمات المفتاحية: شبکه¬های اجتماعی مجازی, تنوع و گستردگی, اطلاع¬رسانی و ارتباط آسان, اعتماد داشتن به شبکه¬های اجتماعی,
ملخص المقالة :
زمینه و هدف: در سالهاى اخير در بين رسانه هاى ارتباطي، شبكه هاى اجتماعي مجازى گسترش زيادى يافته‌اند. در اين راستا، در این پژوهش به آزمون مدل علی عوامل مؤثر بر استفاده از شبکه هاي اجتماعی مجازی با میانجی گری نگرش به شبکه هاي اجتماعی مجازی پرداخته شده است.
روش: این پژوهش از نظر روش، همبستگی از نوع مدلیابی معادلات ساختاری بوده است. جامعه آماری پژوهش شامل کلیه دانشجویان کارشناسی پیوسته فرهنگیان شهر شیراز در سال تحصیلی 1403-1402 بودند. از بین آن ها با استفاده از روش نمونه‌گیری خوشهای تصادفی 211 دانشجو (137 دانشجوی دختر و 74 دانشجوی پسر) انتخاب شدند. ابزار سنجش، پرسش‌نامه میزان و نگرش به استفاده از شبکه هاي اجتماعی و پرسش‌نامه عوامل مؤثر بر استفاده از شبكه های اجتماعی مجازی بود.
یافته ها: تحلیل‌های الگویابی معادلات ساختاری برازندگی الگوی پیشنهادی را با داده‌ها مورد حمایت قرار دادند. نتایج نشان داد که عوامل مؤثر بر میزان استفاده از شبکه های اجتماعی بر نگرش به شبکه های اجتماعی اثر مثبت و معنیدار و نگرش به شبکه های اجتماعی بر میزان استفاده از آنها اثر مثبت و معنیدار دارد. هم‌چنین، نتایج نشان داد که عوامل مؤثر بر استفاده از شبکه های مجازی با واسطه گری نگرش به شبکه ها به صورت مثبت و غیرمستقیم بر میزان استفاده از شبکه های مجازی اثرگذار است.
نتیجه گیری: در این مطالعه تلاش شد تا بر اساس مدل پذیرش فناوری، چارچوب مناسبی برای درک و تبیین عوامل تأثیرگذار بر رفتار دانشجویان در استفاده از شبکه های اجتماعی مجازی تدوین و آزمون شود. با توجه به تأیید تمامی روابط پیش بینی‌شده در مدل از یک سو و میزان واریانس مناسب تبیین‌شده در مدل از سوی دیگر میتوان نتیجه گرفت که مدل پذیرش فناوری از اثربخشی و کارایی قابل‌قبولی در زمینه پیشبینی و تبیین رفتار و نگرش دانشجویان مورد مطالعه در استفاده از شبکه های اجتماعی مجازی برخوردار بود.
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