فرهنگ‌سازمانی و اشتیاق کارآفرینانه: نقش میانجی بازارگرایی و یادگیری سازمانی

الموضوعات :

سارا محمدی ¹ , ادریس محمودی ² , علیرضا اشرف مدرس ³

1 - عضو هیات علمی گروه مدیریت، دانشگاه شهید چمران اهواز
2 - استادیار گروه مدیریت، دانشگاه شهید چمران اهواز
3 - دانشجوی کارشناسی ارشد مدیریت، دانشگاه شهید چمران اهواز

تاريخ الإرسال : 14 الأحد , صفر, 1441 تاريخ التأكيد : 10 الجمعة , جمادى الأولى, 1442 تاريخ الإصدار : 06 السبت , ربيع الثاني, 1442

الکلمات المفتاحية: یادگیری سازمانی, بازارگرایی, فرهنگ‌سازمانی, اشتیاق کارآفرینانه,

ملخص المقالة :

هدف اصلی این مطالعه تبیین تأثیر فرهنگ ‌سازمانی بر اشتیاق کارآفرینانه با تأکید بر نقش میانجی­ یادگیری سازمانی و بازارگرایی است روش پژوهش از نظر هدف کاربردی و از نظر نحوة گردآوری داده­ها (طرح تحقیق)، توصیفی- همبستگی با تاکید بر مدل­سازی معادلات ساختاری می‌باشد.. جامعه آماری شامل همه کارکنان سازمان فنی و حرفه‌ای استان خوزستان (800 N:) بوده است که به دلیل پراکندگی جغرافیایی و دشواری دسترسی به همه اعضای جامعه، یک نمونه تصادفی خوشه­ای چندمرحله­ای به تعداد 260 نفرِ براساس فرمول کوکران انتخاب گردیده است. ابزار گردآوری داده‌ها پرسشنامه‌های استاندارد دارای روایی و پایایی بوده است، بدین­ترتیب برای سنجش فرهنگ سازمانی از پرسشنامه کامرون و کویین (2011)، بازارگرایی پرسشنامه نارور و اسلاتر (1990)، یادگیری سازمانی پرسشنامه نیف (2001) و برای اشتیاق کارآفرینانه از پرسشنامه کاردون و همکاران (2013) استفاده شده است که روایی صوری و محتوایی آن‌ها با استفاده از نظر استادان  و متخصصان تایید شد، هم چنین نتایج آزمون پایایی با استفاده از ضریب آلفای کرونباخ به­ترتیب 91/0، 89/0، 99/0 و 72/0 محاسبه و تایید گردید. نتایج حاصل از تجزیه و تحلیل داده‌ها با استفاده از نرم­افزارهای SPSS و  Smart PLS نشان داد که فرهنگ ‌سازمانی هم به‌طور مستقیم و هم به‌واسطه نقش میانجی بازارگرایی و یادگیری سازمانی بر اشتیاق کارآفرینانه تأثیر مثبت و معنادار دارد.

المصادر:

• Aghazadeh, H. & Mehrnoush, M. (2010). Native scale market orientation of Iranian Commercial Banks. Journal of Business Management Perspective. Vol. 9, No. 2, pp. 119-143. (in Persian)


• Alsabbagh, M. & Khalil, A. H. A. (2017). The Impact of Organizational Culture on Organizational Learning (An Empirical Study on the Education Sector in Damascus City). International Journal of Academic Research in Business and Social Sciences, Vol. 7, No 4, pp 579-600.


• Amini, A. Mazrouei Nasrabadi, E. & Aghajari, M. (2017). The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation. Business Management. Vol. 9, No. 2, pp 233-258. (in Persian)


• Atuahene - Gima, K. & Ko, A. (2001). An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Organization science, Vol. 12, No. 1, pp 54-74.


• Azar, A. & Momeni, M. (2018). Statistics and its application in management, second volume, 22th Edition, Tehran: SAMT Publication. (in Persian)


• Azar, A., Gholamzadeh, R. & Ghanavati, M. (2013). Path-Structural Modeling in Management: SmartPLS application, Publication: Negahe Danesh. (in Persian)


• Baum, J. R. & Locke, E. A. (2004). The relationship of entrepreneurial traits, skill, and motivation to subsequent venture growth. Journal of applied psychology, Vol. 89, No. 4, pp 587-598.


• Bennet, A., & Bennet, D. (2008). The partnership between organizational learning based on knowledge management. Handbook on Knowledge Management, Volume I: CW (Ed.). Springer-Verlag, Berlin, Germany. pp 439-455


• Boroumand, Z. (2017). Organization Development. 15th Edition. Tehran: Jungle Publication. (in Persian)


• Cardon, M. S. Gregoire, D. A. Stevens, C. E. & Patel, P. C. (2013). Measuring entrepreneurial passion: Conceptual foundations and scale validation. Journal of Business Venturing, Vol. 28, No. 3,  pp 373-396.


• Cameron, K. S. & Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. John Wiley & Sons.


• Crockett, D.R., (2004). The venture management team in corporate entrepreneurship: The role of corporate support and control. The University of Texas at Arlington.


• Davari, A. & Rezazadeh, A. (2013). Structural Modeling with SmartPLS Application, Tehran: Jehad Daneshgahi Publishing. (in Persian)


• Doaei, H. & Pour, S. (2013). The Influence of Organizational Culture on Market Orientation, with Emphasis on the Mediator Role of Organizational Conflict (Case Study: The Furniture Industry in Mashhad City). Journal of Applied Sociology. Vol. 24, No. 3, pp 115-130. (in Persian)


• Engelen, A. Flatten, T. C. Thalmann, J. & Brettel, M. (2014). The effect of organizational culture on entrepreneurial orientation: A comparison between Germany and Thailand. Journal of Small Business Management, Vol. 52, No. 4, pp 732-752.


• Hakimi, I. (2018). The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations, Business Management, 9(4): 739-762. (in Persian)


• Hoseinpour, D. Asghari Aghdam, B. & Mahjoub, A. (2014). The effect of organizational culture on organizational learning and creativity of middle school teachers. Iranian Journal of Public Administration Mission. Vol. 4, No 12, pp 57-70. (in Persian)


• Hughes, M. & Morgan, R. E. (2007). Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial marketing management, Vol. 36, No 5, pp 651-661.


• Hult, G. T. M. Snow, C. C. & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of management, Vol. 29, No. 3, pp 401-426.


• Ismail, S. Romle, A. R. & Azmar, N. A. (2015). The impact of organizational culture on job satisfaction in higher education institution. International Journal of Administration and Governance, Vol. 1, No 4, pp 14-19.


• Khanalizadeh, R. Kordnaiej, A. Fani, A. & Moshabaki, A. (2010). Study of the relationship between organizational learning and empowerment, Development Management. Vol. 2, No. 3, pp 20-45. (in Persian)


• Kotler, P. (2000). Marketing management: The millennium edition. Marketing Management, Vol. 23, No. 6, pp 188-193.


• Liao, S. H. Chang, W. J. Hu, D. C. & Yueh, Y. L. (2012). Relationships among organizational culture, knowledge acquisition, organizational learning, and organizational innovation in Taiwan’s banking and insurance industries. The International Journal of Human Resource Management, Vol. 23, No 1, pp 52-70.


• Marquardt, M.J. (2006). Building the Learning Organization: Mastering the 5 Elements for Corporate Learning. Translated by Mohammad Reza Zali. Tehran University Publication. (in Persian)


• McClure, R. E. (2010). The influence of organizational culture and conflict on market orientation. Journal of Business & Industrial Marketing, Vol. 25, No. 7, pp 514-524.


• Mirheidari, A. Siyadat, S. A. Hovida, R. & Abedi, M.R. (2012). The Relationship of Organizational Learning and Self – Efficacy to Work Engagement. Journal Management System. Vol. 3, No. 10, pp 139-154. (in Persian)


• Mohammadi, S. (2019). The typology of Organizational Culture of Shahid Chamran University of Ahvaz and its effect on Employees' Organizational Health, Career and Organizational Counseling, Vol. 11, No. 39, pp 113-136. (in Persian)


• Mombeini Dehkordi, A. Rezazadeh, Dehghan Najmabadi, A. & Dehghan Najmabadi, M. (2012). The impact of organizational culture on entrepreneurial orientation. Journal of Entrepreneurship Development. Vol. 5, No. 2, pp 47-66. (in Persian)


• Murnieks, C. Y. Mosakowski, E. & Cardon, M. S. (2014). Pathways of passion: Identity centrality, passion, and behavior among entrepreneurs. Journal of Management, Vol. 40, No. 6, pp 1583-1606.


• Narver, J. C. & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of marketing, Vol. 54, No. 4, pp 20-35.


• Neefe, D. O. (2001). Comparing levels of organizational learning maturity of colleges and universities participating in traditional and non-traditional (Academic quality improvement project) accreditation processes. University of Wisconsin stout Menomonie, 5.


• Papzan, A.H. Heydary, H. & Karami Darabkhani, R. (2011). Study the relationship between organizational culture and components of organizational entrepreneurship. Innovation and Creativity In Human Sciences. Vol. 1, No. 3, pp 145-168. (in Persian)


• Phang, C. W. Kankanhalli, A. & Ang, C. (2008). Investigating organizational learning in eGovernment projects: A multi-theoretic approach. The Journal of Strategic Information Systems, Vol. 17, No. 2, pp 99-123.


• Pourkarimi, J. Homayeni Damirchi, A. Gharloghi, S. & Karami, M. (2019). Mediating effect of organizational learning on the relationship between Re-engineering and organizational performance, Journal Management System. Vol. 9, No. 36, pp 263-282. (in Persian)


• Rezaei, R. Amin Fanak, D. & Badsar, M. (2016). Relationship of Organizational Learning and Entrepreneurial Orientation in the Governmental Organizations: The Case of West Azerbaijan Province Organization of Agriculture Jihad. Iranian Agricultural Extension and Education Journal. Vol. 12, No. 2, pp 107-122. (in Persian)


• Robbins, S.P. (2019). Essentials of Organizational Behavior. Translated by Ali Parsaeian & S. Mohammad Arabian, 45th Edition. Tehran: Cultural Researches Bureau. (in Persian)


• Saberi, B. Rezaee, M.H. & Amin Shayan Jahromi, SH. (2017). A Survey of the relationship between organizational culture and emotional intelligence with job burnout. Journal Management System. Vol. 8, No. 31, pp 257-274. (in Persian)


• Sadler, R. J. (2000). Corporate entrepreneurship in the public sector: the dance of the chameleon. Australian Journal of Public Administration, Vol. 59, No. 2, pp 25-43.


• Sciascia, S. Naldi, L. & Hunter, E. (2006). Market orientation as determinant of entrepreneurship: An empirical investigation on SMEs. The international entrepreneurship and management journal, Vol. 2, No. 1, pp 21-38.


• Sun, L. Y. & Pan, W. (2011). Market orientation, intrapreneurship behavior, and organizational performance: Test of a structural contingency model. Journal of Leadership & Organizational Studies, Vol. 18, No. 2, pp 274-285.


• Taghizadeh Joorshari, M.R. & Taleghani, M. (2014). Evaluating the relationship between market orientation and performance: The role of customer and employee satisfaction in a bank branch. Business Reviews, No. 68, pp 42-55. (in Persian)


• Yildiz, M. L. (2014). The effects of organizational culture on corporate entrepreneurship. International journal of business & social science, Vol. 5, No. 5, pp 35-44.


• Yukl, G. (2009). Leading organizational learning: Reflections on theory and research. The Leadership Quarterly, Vol. 20, No. 1, pp 49-53.


• Zahra, S. A. & Dess, G. (2001). Defining entrepreneurship as a scholarly field. Academy of Management Review, Vol. 26, No. 1, pp 8-10.